Senior Manager, Web Optimization, Search Strategy

🕒 4 dias atrás

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $115.500 - $214.500 / ano

⏰ Tempo Integral

🟠 Sênior

👔 Gerente

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

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VIAVI Solutions

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1923

🚘 Automotivo

💼 Consultoria

🎖️ Defesa

💰 $21.700.000 Grant em 2024-01

Automotive • Consulting • Defense

A VIAVI Solutions é uma empresa que oferece soluções de teste, monitoramento e garantia para redes avançadas, incluindo 5G e 6G. Eles fornecem uma ampla gama de produtos e serviços, incluindo emulação de aplicativos sem fio, implantação e manutenção de redes, e soluções de fibra óptica. A VIAVI também apoia comunicações e operações seguras para diversos setores, como telecomunicações, governo, aeroespacial e defesa. Além de suas tecnologias ópticas para detecção 3D em eletrônicos de consumo e automotivos, a empresa capacita seus clientes com gerenciamento de dados e inteligência de rede em tempo real.

Descrição

• Serve as the marketing lead for website optimization, search visibility, and content discoverability. • Partner with the Web Team on new pages, product launches, acquisitions, content migrations, and ongoing updates. • Work with Product Marketing, regional marketing, business units, IT, and content owners to keep website content accurate, current, and optimized. • Translate business needs into recommendations for web content, search performance, structured data, and website engagement. • Ensure major website changes are reflected in SEO, GEO, schema, analytics, and website chat content. • Identify and prioritize opportunities to improve website engagement, search visibility, and conversion. • Own and execute enterprise SEO strategy across global web properties. • Conduct keyword research, search-intent analysis, competitive review, and content gap analysis. • Write, edit, and optimize copy for product, solution, landing, campaign, FAQ, metadata, title, and description pages. • Develop content briefs, keyword guidance, and on-page optimization recommendations. • Monitor organic search performance and recommend improvements to rankings, click-through rates, relevance, and qualified traffic. • Provide SEO guidance and training to content owners and marketing stakeholders. • Own the GEO strategy and roadmap and improve VIAVI visibility across AI search and answer experiences. • Develop content and structured-data approaches supporting AI discoverability and accurate representation of VIAVI offerings. • Monitor AI referral traffic, search visibility, share of voice, and related performance indicators. • Track AI search behavior changes and translate them into recommendations for content and web teams. • Educate stakeholders on GEO principles and optimization opportunities. • Lead technical SEO and structured data strategy across VIAVI web properties. • Identify, prioritize, and implement schema opportunities with the Web Team and content owners. • Develop and maintain standards for FAQs, metadata, structured content, and schema. • Review crawlability, indexation, page structure, internal linking, metadata, structured data, and content quality. • Recommend corrective actions and confirm approved changes are implemented correctly. • Own content, testing, and ongoing optimization of website chat and conversational search experiences. • Manage topics, facts, response libraries, URLs, FAQs, and supporting website content. • Write, test, validate, and refine conversational responses. • Coordinate implementation, releases, troubleshooting, and website changes with the Web Team. • Review usage and performance information to identify common questions, content gaps, and improvement opportunities. • Maintain lead-capture experiences within the website chat platform. • Monitor website, SEO, and GEO performance to identify trends and optimization opportunities. • Analyze website engagement, organic search visibility, content performance, downloads, referral sources, and user behavior. • Conduct focused user-journey and pre-funnel analysis when needed. • Provide stakeholders with findings and recommendations related to pages, products, and audiences. • Support leadership and quarterly business reviews with website, SEO, and GEO performance insights. • Explain measurement limitations caused by consent, privacy, tracking, or platform changes.

🎯 Requisitos

• Bachelor’s degree in Marketing, Communications, Business, Technology, or a related discipline. • 8+ years of experience in SEO, GEO, website optimization, web strategy, digital marketing, or a related field. • Demonstrated expertise in Generative Engine Optimization, including AI search visibility, content optimization, and measurement approaches. • Extensive experience developing and executing enterprise SEO strategies. • Proven experience writing and optimizing website copy for technical products, solutions, or B2B audiences. • Strong knowledge of technical SEO, structured data, schema markup, keyword research, content strategy, and website architecture. • Experience working closely with web development teams, product marketers, technical subject matter experts, and content owners. • Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, or comparable platforms. • Experience managing or optimizing website chat or conversational search content. • Strong writing, analytical, project management, and stakeholder communication skills. • Ability to work effectively across global marketing, web, technical, and business teams. • Preferred: Experience in a global B2B technology or similarly complex technical environment. • Preferred: Experience optimizing technical product and solution content for specialized audiences. • Preferred: Experience implementing structured content, FAQ, and schema programs at scale. • Preferred: Familiarity with privacy, consent, and digital measurement considerations for global websites. • Equal opportunity and affirmative action employer; minorities, females, veterans, and persons with disabilities are welcomed.

🏖️ Benefícios

• paid time off • health insurance • life insurance • disability insurance • 401(k) • bonus program

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