Field Marketing Manager

🕒 Junho 29

🇺🇸 Estados Unidos – Remoto (EUA)

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Virtuous

SiteLinkedInTodas as Vagas

51 - 200 funcionários

Fundada em 2015

💼 Consultoria

📣 Marketing

🤝 Sem Fins Lucrativos

Consulting • Marketing • Non-profit

Nossa missão é promover a generosidade global, ajudando organizações sem fins lucrativos a se conectar melhor e inspirar seus apoiadores. O Virtuous é mais do que apenas um CRM. É a única plataforma de captação de recursos responsiva, projetada para ajudar equipes de ONG a criar experiências responsivas para doadores que melhoram a retenção e aumentam o impacto em escala. O Virtuous unifica atividades de captação de recursos, marketing e desenvolvimento de doadores, elimina tarefas redundantes de back-office e revela as informações necessárias para entregar campanhas dinâmicas — tudo em um só lugar.

Descrição

• Own the planning, execution, and optimization of all external conferences, trade shows, and field marketing events. • Help shape which events we should attend by analyzing market segments, vertical opportunities, and regional expansion priorities. • Develop experiences that stand out in crowded nonprofit/tech event spaces (e.g., interactive activations, storytelling spots, “give back” tie-ins aligned to mission). • Partner with sales, partnerships, and marketing to align event strategy with business objectives and revenue goals. • Develop event plans, budgets, timelines, and success metrics for each field initiative. • Manage event logistics including booth design, collateral, shipping, sponsorship deliverables, and lead capture. • Coordinate speaker submissions, session content, and on-site activations that position Virtuous as a thought leader in nonprofit fundraising. • Ensure all events reflect Virtuous’ brand, messaging, and customer-first experience. • Build pre-event, during-event, and post-event campaigns to maximize engagement and follow-up. • Partner with marketing operations to track, measure, and report on event ROI, including leads generated, influenced pipeline, and closed revenue. • Develop playbooks to continually improve field performance and increase conversions. • Work closely with the sales team to ensure alignment on event goals, booth staffing, and follow-up strategy. • Provide sales with the right tools, messaging, and collateral to engage prospects at events. • Partner with marketing to deliver compelling stories and showcase product differentiation on-site.

🎯 Requisitos

• 3–5+ years of experience in B2B SaaS field marketing, event marketing, or demand generation. • Proven ability to manage multiple conferences and events simultaneously from strategy through execution. • Hands-on experience with event platforms, lead capture technology, CRM, and marketing automation tools (HubSpot experience preferred). • Strong project management skills; proficiency in project management software such as Asana, Trello, or Monday.com. • Excellent organizational, communication, and cross-functional collaboration skills. • Ability to analyze event performance, deliver data-driven insights, and optimize for ROI. • Experience supporting sales teams with pipeline-driving field marketing initiatives. • Bachelor’s degree in marketing, communications, business, or related field. • Bonus: Familiarity with the nonprofit sector and/or fundraising technology.

🏖️ Benefícios

• Market competitive pay leveraging Carta data • Employee recognition through Bonusly (birthdays, anniversaries, achievements, etc.) • 401(k) retirement plan with company matching- 50% match up to 6% of compensation after 90 days • We value our employee’s work-life balance and encourage taking advantage of Unlimited PTO • Supportive time off including paid volunteer days and company holidays • Employer-contributed healthcare benefits, encompassing medical, dental, and vision coverage, with plans available for dependents and choices for Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA). • 12 weeks primary parent leave, 4 weeks secondary parent leave - full pay (adoption as well) • We pride ourselves on Community and host exciting company outings and events.