Field Marketing Manager

🕒 Agosto 28

🌐 Estados Unidos, Canadá – Remoto

🇺🇸 Estados Unidos – Remoto (EUA) 🇨🇦 Canadá – Remoto

🐊 Florida, Washington – Remoto

🐊 Florida – Remote ☕ Washington – Remote

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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WatchGuard Technologies

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1996

🔒 Cibersegurança

🔐 Segurança

🏢 Corporativo

Cybersecurity • Security • Enterprise

WatchGuard Technologies é uma empresa de cibersegurança especializada em fornecer soluções de segurança abrangentes para empresas e provedores de serviços gerenciados (MSPs). Suas ofertas incluem produtos de segurança de rede, como firewalls e Wi‑Fi seguro; segurança de endpoints com recursos de detecção e resposta; e segurança de identidade com autenticação multifator (MFA). A Unified Security Platform da WatchGuard integra esses serviços para oferecer uma gestão de segurança eficiente, escalável e automatizada. A empresa se concentra em simplificar a cibersegurança com tecnologias impulsionadas por IA e inteligência de ameaças, tornando-a acessível e eficaz para uma variedade de setores.

Descrição

• Develop, execute, and optimize annual and quarterly marketing plans for assigned strategic partners across North America • Align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies • Build tailored integrated marketing plans involving digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events • Serve as the primary marketing point of contact for partner marketing contacts • Translate global campaigns, messaging, and content into partner-specific co-marketing initiatives • Coordinate campaign development and execution across paid, owned, earned, and partner-led channels • Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and enablement materials • Support partner recruitment, cross-sell, upsell, and customer acquisition objectives • Work with Channel Sales to identify marketing opportunities and maintain alignment on priorities and outcomes • Provide plans, timelines, performance updates, and recommendations to partners and internal stakeholders • Gather partner feedback and market insights to improve campaigns and go-to-market effectiveness • Manage marketing development funds and program budgets • Track spend, forecasts, engagement, demand, marketing-influenced pipeline, and revenue contribution • Define success metrics, optimize tactics, and share actionable performance insights • Maintain reporting in CRM, marketing automation, and partner marketing systems • Collaborate with Global Demand Generation, Global Events, Product Marketing, Channel Programs, Brand/Creative, PR, and Social Media • Share best practices and partner insights across the field and partner marketing organization

🎯 Requisitos

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience • 5+ years of experience in field marketing, channel marketing, partner marketing, or demand generation • Experience preferably within technology, cybersecurity, IT, or SaaS • Experience developing and executing joint marketing plans with strategic partners and delivering measurable business results • Strong understanding of integrated B2B marketing, including digital campaigns, content, webinars, account-based marketing, and partner-led demand generation • Experience managing MDF or marketing budgets, campaign timelines, agencies, and multiple concurrent priorities • Working knowledge of CRM, marketing automation, and analytics platforms • Excellent written, verbal, presentation, and relationship-management skills • Ability to translate performance data into clear recommendations • Highly organized, proactive, and comfortable working independently in a fast-paced, matrixed environment • Understanding of the MSP or channel ecosystem is preferred

🏖️ Benefícios

• Equal employment opportunities for all qualified employees • Reasonable accommodations for qualified individuals with disabilities in job application procedures • Remote work options • Opportunities to work with a global team across offices worldwide