Marketing Manager, Lifecycle

🕒 Maio 1

🏄 California – Remoto

🏄 California – Remote

💵 $131.000 - $143.100 / ano

⏰ Tempo Integral

🟡 Pleno

🟠 Sênior

🎯 Marketing

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Wealthfront

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2011

💸 Finanças

💳 Fintech

☁️ SaaS

💰 $69.700.000 Convertible Note em 2022-09

Finance • Fintech • SaaS

Wealthfront é uma empresa de tecnologia financeira especializada em serviços de investimento automatizados e ferramentas de planejamento financeiro. Oferece uma gama de serviços, incluindo escadas de títulos automatizadas, gestão de caixa com uma taxa de rendimento anual competitiva e estratégias de investimento de longo prazo abrangentes, utilizando fundos de índice diversificados. A plataforma da Wealthfront é reconhecida por sua facilidade de uso e automação eficiente na gestão de poupança, investimentos e fundos de aposentadoria. As ofertas da empresa incluem contas em dinheiro seguradas pelo FDIC, serviços de consultoria, colheita de prejuízos fiscais e portfólios de investimento personalizados. Wealthfront tem como objetivo ajudar as pessoas a aumentar sua riqueza através de soluções financeiras acessíveis e de baixo custo, adaptadas às preferências de risco e objetivos financeiros individuais.

Descrição

• Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them. • Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals. • Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs. • Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization. • Measure and communicate performance and impact of marketing programs.

🎯 Requisitos

• 4+ years of professional marketing experience, with a focus on customer lifecycle marketing. • Experience implementing and managing marketing automations for customers across the customer journey • Proven examples of impactful projects translating data into actionable insights and strategic recommendations. • Experience running A/B and multivariate experiments in lifecycle channels. • Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates • Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus • Personal finance knowledge/experience is a big bonus, but not required. • Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required. • Experience with marketing platforms, Iterable is a plus. • BS or MS, or equivalent professional experience

🏖️ Benefícios

• medical • vision • dental • 401K plan • generous time off • parental leave • wellness reimbursements • professional development • employee investing discount • and more!