Senior B2B Marketing Manager

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🕒 Maio 28

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WeightWatchers

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 1963

👥 B2C

🧘 Bem-estar

B2C • Health • Wellness

WeightWatchers é uma organização voltada para a saúde que oferece programas personalizados de perda de peso, desenvolvidos para criar uma relação sustentável com a comida. Sua abordagem enfatiza a educação nutricional, mudanças de comportamento e suporte abrangente por meio de treinadores especializados e uma comunidade de membros. Com recursos como um aplicativo móvel para rastreamento de refeições e fornecimento de planos alimentares personalizados, a WeightWatchers visa simplificar a alimentação saudável e incentivar mudanças duradouras no estilo de vida para melhorar o bem-estar.

Descrição

• Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments • Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions • Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience • Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events • Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel • Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI • Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts • Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies • Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners • Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers • Plan and manage presence at key industry events such as BGH, The Conference Board and health plan summits • Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns

🎯 Requisitos

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field • 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS • Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue • Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations • Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools • Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience • Familiarity with ABM (Account-Based Marketing) strategies and tools • Data-driven mindset with experience in marketing analytics and reporting.

🏖️ Benefícios

• Comprehensive benefits package • Annual bonus program