Director, OPX Global Marketing

🕒 Outubro 9

🔔 Pennsylvania – Remoto

🔔 Pennsylvania – Remote

💵 $162.000 - $202.500 / ano

⏰ Tempo Integral

🔴 Especialista

🎯 Marketing

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Westinghouse Electric Company

SiteLinkedInTodas as Vagas

5001 - 10000 funcionários

⚡ Energia

🏭 Manufatura

Energy • Nuclear • Manufacturing

A Westinghouse Electric Company é uma líder no setor de energia nuclear, fornecendo soluções inovadoras e tecnologias avançadas para a geração de energia nuclear. Com um forte foco em segurança e sustentabilidade, a Westinghouse desenvolve e fabrica uma variedade de componentes nucleares, incluindo reatores de água pressurizada e pequenos reatores modulares. A empresa também oferece treinamento extensivo e soluções de recursos para melhorar a eficiência operacional e apoiar o compromisso da indústria nuclear com a energia livre de carbono.

Descrição

• Lead marketing activities for the OPX business across Nuclear Fuel, Instrumentation & Control, Parts, Outage Services, Generation & Industrial Services, Long-term Operations and Engineered Solutions • Develop an integrated marketing plan aligned with corporate, team, sales, commercial growth and strategic account goals • Lead and mentor marketing professionals and external partners, setting priorities and strengthening execution across the portfolio • Strengthen OPX visibility and market positioning through digital marketing, content strategy, expertise, campaigns, videos and tools • Enhance customer experience through personalized account-based marketing campaigns and customer insights • Lead AI-enabled marketing practices, including content optimization, audience segmentation, analytics and workflow automation • Oversee market research and competitive analyses, advising OPX leadership on strategic positioning • Develop market intelligence covering customers, competitors, market trends, opportunities and growth strategies • Partner with commercial, operations, legal, government affairs, supply chain and global communications teams • Measure campaign performance and use data-driven insights to improve marketing effectiveness • Determine strategic positioning of conferences, sponsorships and Westinghouse-hosted events • Maintain consistency across marketing touchpoints in accordance with Westinghouse brand guidelines • Support commercial and business-unit technology/segment teams with market growth, new customer acquisition and existing-customer wallet share programs • Manage the annual marketing budget and guide execution of plans and campaigns • Report to the Chief Commercial Officer, OPX business unit

🎯 Requisitos

• 10+ years in a marketing leadership or relevant role, including experience managing professionals • 10+ years of business unit or product marketing experience • Experience leading creative teams and overseeing projects or related disciplines • Experience with digital marketing tools, including account-based marketing (ABM) campaigns and customer journeys • Experience with AI functions and developing AI content and creative assets using agents • Mid-to-expert level knowledge of MS Copilot, Adobe Suite and digital tools technology stack • Experience developing marketing professionals, managing performance and building teams • Expertise working with senior business leaders and translating priorities into marketing strategies • Experience developing executive-level market intelligence and competitive landscape analyses • Willingness and ability to travel internationally 10%–20% • Must comply with applicable United States and comparable export control requirements

🏖️ Benefícios

• Comprehensive medical benefits, potentially including medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options • Wellness programs, including Employee Assistance Program for employees and household members • 401(k) with company match contributions • Paid vacations and company holidays • Flexible work arrangements • Educational reimbursement and comprehensive career programs • Global recognition and service programs • Employee referral program • Incentive pay based on company and individual performance may be available