Senior Growth Marketing Manager

Vaga não está no LinkedIn

🕒 2 dias atrás

🦀 Maryland – Remoto

🦀 Maryland – Remote

💵 $130.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

📈 Marketing de Crescimento

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WHIP

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2 - 10 funcionários

Fundada em 2020

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☁️ SaaS

💰 $122.708 Seed Round - WHIP em 2018-03

Sports • SaaS

A WHIP é um aplicativo móvel e plataforma (WHIP LIVE) que atende entusiastas do ar livre — especialmente motociclistas, ciclistas, corredores e caminhantes — fornecendo planejamento de rotas, navegação por voz curva a curva (incluindo rotas off-road e trilhas), rastreamento ao vivo e recursos de segurança, rastreamento de atividades com análises de desempenho, mapas offline, camadas de mapas e recursos comunitários (banco de dados de rotas, classificações, eventos). Oferece uma assinatura Plus para recursos avançados e sincronização com serviços como Strava e Garmin. A WHIP enfatiza a segurança (compartilhamento de localização ao vivo, suporte emergencial), mapas especializados (Adventure Map®) e serviços de rastreamento de eventos ao vivo para competições.

Descrição

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign • Target drivers by market, platform and vehicle interest • Shift spend weekly toward markets, channels and vehicle classes with the lowest cost per activated driver • Grow organic sign-ups through technical SEO, city landing pages and ranking content • Manage Google Business Profiles for every location • Improve the path from ad click to application, approval, vehicle pickup and repeat rental • Run A/B tests on landing pages, offers and sign-up forms • Partner with operations on lead follow-up, retention and referral campaigns, aligning spend with fleet availability • Build and run go-to-market plans for each new city, from pre-launch waitlists to launch-week campaigns • Set up and maintain conversion tracking, attribution and dashboards using GA4, Google Tag Manager, ad pixels and CRM • Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced • Manage agencies, freelancers and vendors where appropriate • Build campaigns, tracking and reports independently as the current marketing team, with a path to build and lead the team

🎯 Requisitos

• 6+ years in performance or growth marketing • 3+ years personally managing a paid media budget of $50,000+ per month • Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally • Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail • Working knowledge of technical and local SEO • Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling • Experience running marketing across multiple cities or regions • Clear, direct communication with executives; comfortable taking direction and pushing back with data • Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace (preferred) • Experience recruiting gig or hourly workers through paid channels (preferred) • Bilingual (English/Spanish) or experience marketing to multilingual audiences (preferred) • Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing (preferred) • Experience launching new markets from zero (preferred) • Ability to sit and use typical desktop computing workspace equipment for extended periods • Manual dexterity to operate a typical desktop computing workstation • Ability to communicate verbally and in writing using email, Google Meet, and Slack • Ability to lift and carry up to 15 pounds, if required

🏖️ Benefícios

• Insurance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit) • Maintenance included with rented vehicles for rideshare and delivery drivers (company offering, not an employee benefit) • Reasonable accommodations for qualified individuals with disabilities

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