Marketing Generalist

🕒 Julho 31

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Wiser Solutions, Inc.

SiteLinkedInTodas as Vagas

501 - 1000 funcionários

💼 Consultoria

📣 Marketing

🛍️ Comércio Eletrônico

💰 Seed Round em 2016-03

Consulting • Marketing • eCommerce

Wiser Solutions, Inc. é uma empresa que fornece soluções abrangentes baseadas em dados para fabricantes de marcas CPG, marcas de eCommerce, vendedores de marketplaces e varejistas. Suas ofertas incluem otimização de preços, melhoria da descoberta de produtos, suporte à execução no varejo e insights para crescimento e competitividade em ambientes online e físico. As ferramentas da Wiser focam em aproveitar dados de preços, automação e inteligência de mercado para ajudar as empresas a proteger margens, maximizar vendas e manter a consistência da marca. As soluções da empresa são construídas com base na qualidade dos dados e são projetadas para possibilitar uma melhor execução no comércio para seus clientes.

Descrição

• Demand generation (the core of the role) • Collaborate with the Sr. Director of Marketing to plan and run multi-channel campaigns — email, paid search and social, webinars, and account-based programs that generate qualified pipeline. • Own marketing's pipeline contribution: work with Sr. Director of Marketing to hit MQL and pipeline targets, and report on conversion from first touch through to sales handoff. • Report on paid media spend alongside agency partner across channels, optimizing for cost-per-lead and pipeline efficiency. • Build and maintain lead nurture, scoring and lifecycle flows that move contacts from interest to sales-ready. • Own organic search strategy alongside the Sr. Director of Marketing across both traditional SEO and generative engine optimization (GEO) — getting our content cited inside AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews. • Drive on-page, technical, and content SEO: topical authority, structured data, optimization and site health. • Build, launch, and measure your own campaigns in HubSpot - workflows, landing pages, forms, segmentation and reporting. • Maintain clean attribution so we can tie marketing activity to pipeline and revenue. • Lean into brand marketing and content projects — messaging, campaigns and assets — in partnership with Product Marketing and Design. • Help shape a marketing voice that sounds human and direct, not templated.

🎯 Requisitos

• 3-4+ years in B2B SaaS marketing, with demonstrable demand-gen results tied to pipeline (not just activity). • Hands-on HubSpot proficiency — you've built campaigns, workflows and reporting yourself. • Real SEO experience, plus genuine curiosity and early experience with GEO / AI-search visibility (this is a fast-moving area; we want someone leaning into it). • Comfort operating as both strategist and executor - you can plan a quarter and also ship the work. • Strong analytical instincts: you're fluent in the metrics that connect marketing to revenue and you make decisions from data. • Clear, direct writing and communication.

🏖️ Benefícios

• Employees can work remotely