Senior Marketing Manager

🕒 Julho 31

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Colibri Group

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

🏥 Saúde

💼 Consultoria

🍽️ Alimentos e Bebidas

Healthcare • Consulting • Food & Beverage

O Colibri Group é líder no campo da educação profissional, dedicado a ajudar indivíduos a avançar e se adaptar em suas carreiras. A empresa oferece experiências de aprendizagem de primeira classe, adaptadas a várias profissões, incluindo imóveis, saúde, serviços financeiros, ensino, avaliação e contabilidade. O Colibri Group se orgulha de uma abordagem holística à aprendizagem profissional, oferecendo programas educacionais envolventes, oportunidades de mentoria e recursos que se alinham aos interesses e objetivos de seus alunos. Através de seus programas, o Colibri Group capacita milhões de profissionais a alcançarem seus objetivos de carreira e prosperarem em várias indústrias.

Descrição

• Own the roadmap and hands-on execution across SimpleNursing’s earned and owned marketing channels, including SEO, content, lifecycle email, landing pages, website experiences, and conversion rate optimization • Grow organic acquisition by identifying search opportunities, improving existing content, developing high-intent resources, and partnering with Engineering on technical SEO improvements • Build and optimize lifecycle programs across onboarding, nurture, promotional, and re-engagement journeys, using student stage, behavior, and engagement signals to create more relevant experiences • Improve conversion across landing pages, trial sign-up flows, and content-to-purchase pathways by developing hypotheses, launching structured tests, and using results to guide the next iteration • Analyze customer journeys and funnel performance using tools such as GA4, Google Search Console, Ahrefs, Hotjar, or Microsoft Clarity, identifying where students disengage and prioritizing improvements based on business impact • Partner across Paid Media, Product, Creative, Analytics, Engineering, and external agencies or contractors while communicating clear priorities, performance updates, learnings, and recommendations to senior stakeholders

🎯 Requisitos

• Six or more years of experience in B2C growth, digital marketing, demand generation, or a similar environment, with meaningful ownership across earned and owned channels • Hands-on experience across several areas of the role, including SEO, content marketing, lifecycle email, landing pages, website optimization, and conversion rate optimization • A track record of personally launching campaigns, experiments, webpages, or customer journeys and using measurable results to improve acquisition, engagement, conversion, or retention • Strong analytical judgment and experience translating performance data, customer behavior, and testing results into clear actions and priorities • The ability to work effectively across Product, Paid Media, Creative, Analytics, Engineering, and leadership teams while influencing decisions without direct authority • Strong communication and executive presence, including the ability to explain what you tested, why you tested it, what happened, and what you recommend doing next • Experience in healthcare, education, EdTech, consumer subscriptions, SaaS, e-commerce, or another digitally focused B2C organization is a plus. Experience with nursing education, professional learning, community-driven acquisition channels such as Reddit, or high-growth businesses is also welcomed.

🏖️ Benefícios

• Own a meaningful part of the SimpleNursing growth engine and see the connection between your work and student acquisition, engagement, conversion, and retention • Work across the full customer journey, from the moment a nursing student discovers SimpleNursing through the experiences that help them become an engaged customer • Bring ideas to life through content, campaigns, webpages, customer journeys, and experiments rather than being removed from the execution • Partner with talented colleagues across Product, Paid Media, Creative, Analytics, Engineering, and Operations while maintaining clear ownership of your channels • Join a growing business where your judgment, curiosity, and ability to identify new opportunities will have a visible impact • Support future nurses during important moments in their education and careers through products designed to help them learn, grow, and succeed