Director of Commercialization – WMP

🕒 Maio 11

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WM Partners, LP

SiteLinkedInTodas as Vagas

11 - 50 funcionários

🤝 B2B

💸 Finanças

🧘 Bem-estar

B2B • Finance • Wellness

A WM Partners, LP é uma empresa de private equity focada em investir em marcas de saúde e bem-estar. Com mais de US$ 1,1 bilhão investido no setor, a empresa está comprometida em construir marcas icônicas que melhorem a vida das pessoas e contribuam positivamente para a sociedade. A WM Partners oferece expertise estratégica e operacional para empresas de mercado intermediário inferior, aproveitando mais de 340 anos de experiência empresarial e de investimento combinada. A empresa prioriza diversidade, sustentabilidade, investimentos responsáveis e engajamento comunitário, posicionando-se como um parceiro de confiança no setor de saúde e bem-estar.

Descrição

• WM Partners is seeking a Commercial Director who embodies the spirit of a builder, an innovator, and a brand champion—someone who not only knows how to scale consumer brands, but who lives the values behind them. • Reporting directly to Michael Marquis, Executive Managing Director, this leader will architect the commercial capabilities required to unlock value across the entire portfolio. • This role is not for someone who wants to operate within rigid boundaries or traditional corporate structures. • You will define how WM Partners drives growth—through digital marketing excellence, brand development, consumer insight, performance analytics, agency optimization, and commercial readiness for both current brands and future acquisitions. • Build and institutionalize nimble, entrepreneurial commercial capabilities that elevate all portfolio companies. • Design playbooks, frameworks, and systems that teams can adopt quickly—even with limited resources or emerging infrastructure. • Diagnose commercial gaps and deploy practical, high-impact solutions that drive immediate and sustained value. • Lead brand identity, position, and growth strategy development, ensuring alignment with consumer needs and authentic wellness values. • Ensure each brand has a clear, differentiated, emotionally resonant story—one that team members themselves believe and embody. • Shape omnichannel growth strategies (DTC, Amazon, retail, international). • Establish world-class digital performance systems across paid media, CRM, lifecycle marketing, content, and eCommerce optimization. • Champion data-driven decision-making, KPI development, and real-time performance dashboards. • Build robust consumer insight capabilities—segmentation, journey mapping, research, and analytics. • Translate consumer data into breakthrough creative strategy, product positioning, and marketing activation. • Source and evaluate best-fit agencies for digital, creative, brand, research, and commercial operations. • Hold partners accountable to results—not activity—and ensure excellent ROI. • Create standardized KPI frameworks adopted by all portfolio brands. • Develop dashboards that enable predictive insight, early risk detection, and consistent value-creation focus. • Lead the commercial diligence workstream during acquisitions, including assessment of brand strength, consumer traction, digital maturity, marketing efficiency, and operational scalability. • Identify value-creation levers and risks with a builder’s, not a banker’s, mindset. • Inspire portfolio leaders with contagious energy, optimism, creativity, and belief in what our brands can become. • Ask bold, unconventional questions that challenge assumptions. • Model the culture WMP is choosing to build: courageous, entrepreneurial, collaborative, and purpose-driven.

🎯 Requisitos

• 10+ years in commercial, digital, brand, growth, or P&L-oriented roles—preferably in consumer, CPG, wellness, or high-growth brands. • Proven ability to build capabilities from scratch; experience in environments where resourcefulness mattered as much as resources. • Demonstrated success leading digital marketing, brand strategy, analytics, and omnichannel growth. • Ability to evaluate, select, and manage agencies with high scrutiny and high expectations. • Experience in private equity, founder-led companies, or multi-brand ecosystems preferred. • Authentic Wellness Advocate: You genuinely live the lifestyle behind our brands—you don’t have to fake enthusiasm. • Contagious Energy & Influence: People leave conversations with you more excited, more confident, and more willing to think boldly. • Scrappy Builder: You thrive in ambiguity, move quickly, and find ways to create momentum even when resources are limited. • Resilient Problem-Solver: You turn constraints into creativity; you rebound quickly and use setbacks as fuel. • Revolutionary Thinker: You question category conventions, challenge assumptions, and bring fresh ideas that energize the room. • Self-Made Advantage: You’ve built something meaningful in your past—whether a business, a capability, a turnaround, or a reinvention. • Purpose Over Pedigree: You value mission, authenticity, curiosity, and growth over traditional corporate playbooks. • Able to inspire through action—not just PowerPoint. • Willing to get hands dirty; no task is “beneath” you. • Adept at influencing CEOs, founders, marketers, operators, and cross-functional teams. • A builder, teacher, provocateur, and cultural amplifier.

🏖️ Benefícios

• The opportunity to shape the commercial engine across a portfolio of health & wellness brands. • A culture that values curiosity, creativity, resilience, and authentic passion for wellness. • Competitive compensation and performance incentives. • Comprehensive benefits package. • Professional development opportunities. • Meaningful ownership in the value you help create.