Senior Marketing Manager

🕒 Junho 19

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YipitData

SiteLinkedInTodas as Vagas

201 - 500 funcionários

💸 Finanças

🏢 Corporativo

Finance • Enterprise • Data Analysis

YipitData é uma empresa que se especializa em fornecer insights precisos e oportunos sobre mais de 1. 000 empresas, analisando bilhões de pontos de dados todos os dias. Ela oferece pesquisas detalhadas para ajudar investidores a tomar decisões mais inteligentes e auxilia empresas a aumentar a participação de mercado, as vendas e a base de clientes. A YipitData entrega dados alternativos por meio de uma variedade de datasets, incluindo dados de recibos, dados de cartão, dados da web e resultados financeiros divulgados publicamente. Esses dados são usados para acompanhar tendências de mercado, comportamento do consumidor e categorias de produtos, permitindo às empresas obter maior transparência sobre métricas de desempenho. Seus serviços atendem a investidores, empresas e parceiros de dados, com forte foco em precisão e na entrega de dados quase em tempo real.

Descrição

• Define and execute the marketing strategy for YipitData's Investor business, aligning initiatives with company growth objectives. • Identify new opportunities to drive awareness, engagement, pipeline generation, customer retention, and expansion. • Serve as the primary marketing partner for Investor leadership, helping shape go-to-market priorities. • Take ownership of key projects from concept through execution. • Drive marketing initiatives independently while maintaining strong cross-functional communication. • Develop and manage multi-channel demand generation programs. • Optimize marketing programs to increase engagement, lead quality, pipeline creation, and conversion rates. • Lead go-to-market planning and execution for new datasets, products, features, and launches. • Create campaign assets, customer communications, and launch plans to support product adoption.

🎯 Requisitos

• 6+ years of experience in B2B marketing, growth marketing, demand generation, product marketing, or a related field. • Experience planning and executing multi-channel marketing programs that deliver measurable results. • Comfortable owning marketing strategy and working independently with high autonomy. • Strong analytical skills, experience measuring performance, sharing results, and turning data into actionable insights. • Hands-on experience with Salesforce, Marketo, ON24, Asana, and similar marketing platforms. • Understanding of marketing operations, including lead lifecycle management, campaign reporting, and attribution. • Highly organized, strong project management skills, ability to manage multiple priorities. • Clear and effective communication skills, both written and verbal. • Experience marketing to financial services, investors, enterprise technology buyers, or data-driven audiences is a plus. • People management experience is a plus, but not required.

🏖️ Benefícios

• Flexible work hours • Unlimited vacation • Generous 401K match • Parental leave • Team events • Wellness and work-from-home budget • Learning reimbursement • Equity