Senior Manager, Lifecycle Marketing – CRM/Retention

🕒 Junho 18

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $136.000 - $160.000 / ano

⏰ Tempo Integral

🟠 Sênior

🏆 Sucesso do Cliente

🦅 Patrocina Visto H1B

Esta empresa já patrocinou vistos H1B no passado.

👻 Score fantasma 55%

O que significa: a chance de ninguém estar realmente contratando para esta vaga.Como ler: 60% ou mais significa que achamos que é uma vaga fantasma. Pontuações mais baixas preocupam menos.Como pontuamos: tempo em aberto, republicações, vagas abertas vs tamanho do time, rapidez para fechar vagas, e se o salário está divulgado.Observação: é uma estimativa de dados públicos, não um julgamento da empresa. Vagas reais podem ter pontuação alta, então use como uma dica, não como um fato.

Candidatar-se

Encontrar Vagas Remotas Similares

Maven Clinic

SiteLinkedInTodas as Vagas

201 - 500 funcionários

Fundada em 2014

🏥 Saúde

⚕️ Seguro de Saúde

📡 Telecomunicações

Healthcare • Healthcare Insurance • Telecommunications

Maven é a maior clínica virtual para saúde da mulher e da família, oferecendo cuidados contínuos e holísticos para fertilidade e formação familiar, englobando maternidade, paternidade, pediatria e menopausa. Os programas digitais premiados da Maven são confiáveis para os principais empregadores e planos de saúde para reduzir custos e melhorar os resultados de saúde materna, além de aprimorar DE&I nos programas de benefícios. Fundada em 2014 pela CEO Kate Ryder, a Maven foi reconhecida como a Empresa de Saúde Mais Inovadora pela Fast Company e cresceu para cobrir 15 milhões de vidas. A Maven já arrecadou US$ 300 milhões em financiamento de investidores líderes, incluindo General Catalyst, Sequoia, Oak HC/FT, Dragoneer Investment Group e Lux Capital. Quer ajudar a manter o cuidado de saúde mais humano? Estamos contratando! Confira nossas vagas abertas em mavenclinic.com/careers.

Descrição

• Architect and own the full consumer lifecycle roadmap from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys • Lead lifecycle go-to-market for new program launches, from pre-launch nurture through post-launch engagement and retention • Build and operate automated Braze flows across email, SMS, push, and in-app channels • Implement complex segmentation, Liquid personalization, and journey QA • Maintain lifecycle infrastructure, journey hygiene, integration health, and scalable Braze architecture • Partner with engineering on event schema design, data triggers, and Braze integrations • Write backend event requirements, interpret data specifications, and debug non-firing triggers • Design AI-assisted email copy and prototype designs for content and design review • Maintain and evolve a modular email design system • Own lifecycle experimentation, including A/B tests for subject lines, copy, timing, and flow logic • Analyze experimentation results and report drivers of conversion, retention, and lifetime value • Monitor funnel performance and translate insights into roadmap recommendations • Identify drop-off patterns, onboarding friction, and engagement gaps • Analyze replies, unsubscribe signals, and engagement data to inform product, clinical, and content messaging • Ensure lifecycle communications meet HIPAA and healthcare compliance requirements • Collaborate with product, engineering, clinical, and content teams to integrate lifecycle into the member experience

🎯 Requisitos

• 5–8 years of experience in lifecycle marketing, including meaningful experience in DTC health, wellness, or similarly trust-sensitive and regulated consumer categories • Deep fluency across the full DTC lifecycle funnel, including acquisition nurture, abandoned checkout/consultation, post-purchase onboarding, win-back, loyalty, Rx management, refill reminders, and clinical program engagement • Required experience as a Braze power user, including complex canvases, multi-step event-triggered flows, Liquid logic personalization, A/B experiments, and segmentation • Strong technical and data fluency, including reading event schemas, writing trigger specifications, cross-referencing tracking plans, and troubleshooting flow issues • Experience leading lifecycle marketing for new product or program launches • Strong product instincts and ability to synthesize lifecycle insights into roadmap recommendations • Working knowledge of email deliverability, list hygiene, and domain authentication • HIPAA awareness and healthcare expertise • Ability to use AI tools for copy drafting and design iteration • Strong analytical skills and lifecycle performance reporting experience • Familiarity with Mixpanel for funnel analysis strongly preferred • Working knowledge of Customer.io strongly preferred • Active work authorization in the United States required

🏖️ Benefícios

• Equity • Employer-covered health, dental, and insurance plan options • Access to Maven’s platform and specialists, including mental health, reproductive health, family planning, and pediatrics care • Wellness partnerships • Hybrid work, in-office meals, and work together days • 16 weeks 100% paid parental leave • New parent stipend for employees with 1+ year of service • Annual professional development stipend • Personal career coach through Maven for Mavens • 401(k) matching for US-based employees, with immediate vesting

📊 Verifique sua pontuação de currículo para esta vaga

Melhore suas chances de conseguir uma entrevista verificando sua pontuação de currículo antes de se candidatar.

Enviar Currículo