VP, Data Cloud Consulting

🕒 Maio 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $200.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

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Zeta Global

SiteLinkedInTodas as Vagas

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📦 Logística

✈️ Turismo

💰 Post-IPO Debt em 2024-09

Consulting • Logistics • Travel

A Zeta Global é uma nuvem de marketing impulsionada por IA que aproveita a IA proprietária e trilhões de sinais de consumidores para adquirir, crescer e reter clientes de maneira mais eficiente. A Zeta Marketing Platform (ZMP) oferece um conjunto abrangente de ferramentas, incluindo gerenciamento de dados, plataformas de dados de clientes (CDP), provedores de serviço de e-mail (ESP) e processamento de sinal digital (DSP), para criar experiências personalizadas para clientes e melhorar os resultados de marketing. A Zeta enfatiza o marketing omnichannel, inteligência de cliente e estratégias de marketing orientadas por dados, fazendo parceria com marcas, agências e editoras em todo o mundo para acelerar o crescimento e o engajamento da marca. Sua plataforma é projetada para enfrentar desafios complexos de marketing com soluções para aquisição, crescimento e retenção de clientes por meio de IA preditiva e dados de consumidores acionáveis.

Descrição

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches. • Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements. • Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning. • Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team. • Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities. • Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels. • Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI. • Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals.

🎯 Requisitos

• 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- with hands-on experience leading strategic planning, brand, and performance marketing programs. • Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models. • Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps. • Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams. • A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes.

🏖️ Benefícios

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities