VP, Data Cloud Consulting

🕒 Maio 22

🇺🇸 Estados Unidos – Remoto (EUA)

💵 $180.000 - $200.000 / ano

⏰ Tempo Integral

🔴 Especialista

👔 Vice-presidente

🦅 Patrocina Visto H1B

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👻 Score fantasma 40%

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🗣️🇺🇸🇬🇧 Inglês obrigatório

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Logo of Zeta Global

Zeta Global

1001 - 5000 funcionários

Fundada em 2007

💼 Consultoria

📦 Logística

✈️ Turismo

💰 Post-IPO Debt em 2024-09

Consulting • Logistics • Travel

A Zeta Global é uma nuvem de marketing impulsionada por IA que aproveita a IA proprietária e trilhões de sinais de consumidores para adquirir, crescer e reter clientes de maneira mais eficiente. A Zeta Marketing Platform (ZMP) oferece um conjunto abrangente de ferramentas, incluindo gerenciamento de dados, plataformas de dados de clientes (CDP), provedores de serviço de e-mail (ESP) e processamento de sinal digital (DSP), para criar experiências personalizadas para clientes e melhorar os resultados de marketing. A Zeta enfatiza o marketing omnichannel, inteligência de cliente e estratégias de marketing orientadas por dados, fazendo parceria com marcas, agências e editoras em todo o mundo para acelerar o crescimento e o engajamento da marca. Sua plataforma é projetada para enfrentar desafios complexos de marketing com soluções para aquisição, crescimento e retenção de clientes por meio de IA preditiva e dados de consumidores acionáveis.

Descrição

• Lead and scale a high-impact consulting organization delivering data-driven marketing strategy, measurement, and activation • Oversee consulting disciplines while shaping client strategy, solving complex business problems, and driving measurable outcomes • Develop, mentor, and train Consultants • Establish repeatable consulting frameworks, problem-solving methodologies, and scalable processes • Identify and mentor rising talent and support succession planning • Foster collaboration, innovation, professional growth, and knowledge sharing • Partner with Data Cloud, Product, and Engineering teams on client needs, roadmap priorities, scalable consulting solutions, and automation • Design data strategies using first-party and third-party data for paid and owned channels • Translate business goals into media and CRM plans and strategic recommendations • Convert data visualizations and dashboards into tactical activation roadmaps • Operationalize generative AI and predictive analytics tools in consulting workflows and client storytelling • Drive omnichannel marketing measurement frameworks and optimize customer journeys • Evaluate new data sets and their impact on campaign performance and customer value • Advise C-suite executives and guide QBRs and key stakeholder meetings • Develop client revenue-impact proformas, data intelligence workshops, playbooks, and storytelling capabilities • Support Sales SVPs with campaign and channel expansion recommendations • Collaborate with Account Teams and Sales to identify expansion opportunities and report impact weekly to upper management

🎯 Requisitos

• 12+ years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles • Hands-on experience leading strategic planning, brand, and performance marketing programs • Experience with advanced data segmentation strategies • Experience with statistical testing methods • Experience with multi-touch attribution models • Ability to synthesize data into insights and develop actionable recommendations and roadmaps • Exceptional communication skills for collaboration and presentations to C-level executives • Proven track record developing audience strategies and campaign measurement frameworks • Experience leveraging addressable/people-based marketing to solve real business outcomes

🏖️ Benefícios

• Workplace culture of trust and belonging • Forum for employees to celebrate, support, and advocate for one another • Equal employment opportunity and nondiscrimination commitment • Diversity, equity, and inclusion initiatives

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