Senior Product Marketing Manager

Job not on LinkedIn

October 23

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $180k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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12twenty

WebsiteLinkedInAll Job Openings

SaaS • Education • Recruitment

12twenty is a data-driven, university-first career services and recruiting SaaS platform that connects universities, students and alumni with employers to streamline early-career hiring and career support. It offers modular products for university career centers, alumni relations, institutional research, and employers — including outcome data analytics, experiential learning management, employer relationship management, talent acquisition, virtual events, and recruiting intelligence — to improve student engagement, track outcomes, and source diverse early-career talent.

51 - 200 employees

Founded 2010

☁️ SaaS

📚 Education

🎯 Recruiter

📋 Description

• Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni). • Deeply understand the competitive landscape and create differentiated positioning. • Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas. • Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings. • Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics. • Drive voice-of-customer efforts to shape roadmap and market-facing messaging. • Work across marketing and sales to evolve our product-assisted approach on our jobs network. • Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points). • Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel. • Deliver training sessions that build confidence in the field and promote consistent messaging. • Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments. • Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy. • Use research to uncover whitespace opportunities and shape strategic bets.

🎯 Requirements

• 5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech. • Proven track record of owning messaging, launching products, and enabling sales. • A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders. • Highly analytical, able to use data to shape decisions and drive alignment. • Comfortable in ambiguity, able to build structure where none exists. • Passionate about helping students, universities, and employers succeed.

🏖️ Benefits

• Competitive salary • Generous PTO policy • Full benefits, including 401(k) • Regular team happy hours and activities • Remote work flexibility