Marketing Operations Manager

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2 days ago

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1Kosmos

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Cybersecurity • Security • Finance

1Kosmos is a company that specializes in digital identity verification and passwordless authentication solutions. The company offers a unified platform called BlockID, enabling secure employee onboarding, customer authentication, and citizen identity verification. Using advanced biometric authentication and blockchain technology, 1Kosmos provides secure, convenient access for users while protecting against fraud and enhancing privacy. The platform caters to industries such as financial services, government, and healthcare, providing solutions that align with compliance standards like NIST and GDPR.

51 - 200 employees

🔒 Cybersecurity

🔐 Security

💸 Finance

📋 Description

• Administer and optimize HubSpot: workflows, lifecycle stages, routing, data hygiene, governance. • Migrate and internalize workflows currently managed by BizDev. • Improve lead management across inbound → MQL → SDR → opportunity. • Build dashboards for pipeline, funnel metrics, campaign ROI, and performance trends. • Implement and manage multi-touch attribution models. • Translate data into insights that guide spend, segmentation, and campaign prioritization. • Overhaul lead scoring based on ICP, intent, behavior, and firmographic signals. • Build dynamic segments and audiences to support ABM and vertical campaigns. • Partner with BDR Manager, Sales Ops, and Demand Gen to streamline handoffs and funnel definitions. • Identify gaps and improve conversion points across the GTM funnel. • Document processes and maintain system governance. • Manage marketing tech stack and evaluate/implement new tools. • Oversee integrations with HubSpot, Clay, Sales Navigator, outreach tools, analytics, and data sources. • Identify and implement AI-powered tools and automation opportunities to improve lead routing, data enrichment, campaign personalization, and operational efficiency across the GTM stack.

🎯 Requirements

• 3+ years in Marketing Ops, RevOps, or Growth Ops at a B2B SaaS company. • Advanced HubSpot admin proficiency (workflow logic, scoring, reporting, lifecycle setup). • Hands-on experience with attribution models and campaign reporting. • Strong analytical skills; proficient with spreadsheets and dashboards. • Demonstrated ability to create structure, improve processes, and maintain data hygiene. • Experience collaborating with Sales, BDRs, and Demand Gen teams. • Experience with ABM or enrichment tools.

🏖️ Benefits

• Flexible WFH environment • Competitive salary and health benefits • Medical, Dental, Vision, Life, 401K