Abnormal Security
Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.
501 - 1000 employees
Channel Marketing Manager – International
Job not on LinkedIn
October 9
Abnormal Security
Abnormal provides total protection against the widest range of attacks including phishing, malware, ransomware, social engineering, executive impersonation, supply chain compromise, internal account compromise, spam, and graymail.
501 - 1000 employees
📋 Description
• Design and execute international channel marketing programs that drive pipeline and accelerate partner-sourced revenue. • Develop scalable onboarding and enablement frameworks to set new partners up for success and ensure they are aligned with Abnormal’s GTM strategy. • Lead quarterly partner enablement experiences, including webinars, virtual sessions, and partner sales kickoffs. • Collaborate with channel team members to identify, recruit, and launch strategic partners in key regions. • Manage and optimize the partner portal, ensuring an excellent partner experience, access to key resources, and ongoing content updates. • Drive execution of co-marketing campaigns with top partners, including events, digital campaigns, joint content, and localised partner efforts. • Coordinate the deployment of SPIFFs and incentive programs, ensuring smooth operations and alignment with regional goals. • Work closely with content, field marketing, and global campaigns teams to ensure partner materials and messaging are consistent, timely, and aligned to the overall brand narrative. • Track program impact and performance across enablement, engagement, and pipeline influence—bringing insights and recommendations to quarterly reviews.
🎯 Requirements
• 5+ years of experience in B2B marketing, with at least 2 years in channel or partner marketing • Demonstrated ability to build and scale partner programs from the ground up • Strong project management and cross-functional collaboration skills • Comfortable managing competing priorities and multiple workstreams with precision • An interest in growing within a fast-paced, high-growth cybersecurity environment • Experience with tools like Salesforce, Impartner, Marketo, or WorkSpan (nice-to-have) • Familiarity with partner personas (resellers, distributors, alliances, MSSPs) (nice-to-have) • Experience supporting international go-to-market and regional marketing needs (nice-to-have) • Background in event planning or campaign execution with partners (nice-to-have)
🏖️ Benefits
• Equal opportunity employer
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