Fractional Brand Marketing Director

November 26

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Acorns

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Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

📋 Description

• Architect and direct integrated campaigns that shift perception of who investing is for and why they should care • Own strategy and execution across brand media, OOH, social, creator, and partnerships. • Ensure every touchpoint delivers one cohesive, emotionally charged story that inspires action. • Lead our social + creator ecosystem to generate cultural relevance and energy. • Identify and activate the moments, partners, and conversations that make the brand pop in the feed and in culture. • Grow awareness and trust with bold, differentiated content. • Connect Brand, Creative, Growth, and Data into one unified engine. • Protect the integrity of the brand while pushing for innovation, speed, and craft. • Manage and inspire a high-performing team with clarity, direction, and founder-level urgency.

🎯 Requirements

• 10+ years leading brand or integrated marketing at a high-growth consumer brand; fintech experience a plus. • Demonstrated ability to craft and ship big, distinctive brand work with measurable business impact. • A track record of running teams through tight timelines, multi-channel campaigns, and GTM launches. • Deep intuition for storytelling, culture, and customer psychology - backed by a data-led mindset. • Excellence in creative judgment, executional rigor, and cross-functional leadership. • Founder-like urgency, energy, and ownership. • Hunger to deliver game-changing products. • Exceptional drive and precision in delivery. • A belief that your work is tied to your life's mission. • Optimistic about the potential of societal change.

🏖️ Benefits

• Competitive hourly rate • Talented and motivated team members who care deeply about one another, our mission, and our customers. • The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.