Content Marketing Manager

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October 17

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Acoustic

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SaaS • Marketing • eCommerce

Acoustic is a company that provides a customer engagement platform, Acoustic Connect, designed to streamline multichannel marketing efforts. The platform enables businesses to manage email, SMS/MMS, mobile push, and WhatsApp communications at scale, understand customer intent, and personalize the customer journey. Acoustic also offers Tealeaf by Acoustic, a digital experience analytics tool that provides actionable customer insights to improve conversion rates and reduce abandonment. The company aims to empower marketers with tools that enhance personalization, journey orchestration, and customer data management, making it easier to create segments, send messages, and capture customer insights without the need for additional teams or tools. Acoustic serves industries such as retail and ecommerce, media and entertainment, travel and hospitality, gaming, and financial services.

501 - 1000 employees

☁️ SaaS

🛍️ eCommerce

💰 Private Equity Round on 2022-10

📋 Description

• Partner with the CMO and marketing team to develop and execute a content strategy that fuels demand generation and campaign performance • Plan, write, and optimize email campaigns and nurture sequences that convert leads, re-engage audiences, and accelerate opportunities • Collaborate with the Sr. Marketing Operations Analyst on email scheduling, segmentation strategy, and A/B testing • Strategize and write webinar content, including abstracts, presentation decks, talk tracks, and promotional copy • Create high-impact campaign assets — ad copy, landing pages, case studies, and product content — that support pipeline growth • Produce thought-leadership materials (ebooks, trend reports, and blog posts) that reinforce Acoustic’s position as a leader in multichannel customer engagement • Collaborate with demand gen, product marketing, and sales teams to ensure content aligns with buyer personas, ICP segments, and funnel stages • Use data and engagement metrics to continuously test, learn, and improve content performance • Maintain and manage a content and email calendar aligned to key launches, market moments, and demand gen programs • Support social and digital marketing efforts, helping extend reach and reinforce campaign themes across all owned channels • Contribute to web and digital experience optimization, ensuring all content supports conversion and engagement goals

🎯 Requirements

• 3-5+ years of experience in B2B content marketing, preferably within SaaS, MarTech, or multichannel marketing platforms • Proven success supporting demand generation programs, particularly email and multichannel campaign execution • Experience developing end-to-end content strategies that align to audience, funnel stage, and revenue goals • Strong storytelling ability — able to translate complex technology into relatable, results-driven narratives • Familiarity with AI authoring and content-acceleration tools (e.g., ChatGPT) to enhance efficiency, creativity, and scale • Excellent writing, editing, and communication skills, with a portfolio that demonstrates strategic impact and creativity • Understanding of content performance analytics and ability to translate insights into action • Organized multitasker comfortable in a fast-paced, collaborative environment

🏖️ Benefits

• A collaborative, innovative environment where creativity and performance are celebrated • The opportunity to shape the future of marketing technology and content strategy • Competitive compensation and benefits, including 401(k) match and unlimited PTO • Flexible remote work culture supporting balance and autonomy