Senior Data Analyst

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November 12

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Acquia

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SaaS • Enterprise • eCommerce

Acquia is a company that provides the Acquia Digital Experience Platform (DXP), which is built on the industry-leading Drupal open-source CMS. The platform is designed to help organizations manage their digital presence more effectively, with a suite of tools that include content management, SEO optimization, customer data management, and more. Acquia offers solutions for various industries, such as healthcare, government, and retail, to enhance their digital customer journeys. The platform integrates with over 80 tools, facilitating collaborative content creation and optimized delivery. Acquia is recognized as a leader in digital experience platforms and is committed to accessibility and customer success.

1001 - 5000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

🛍️ eCommerce

💰 Secondary Market on 2018-08

📋 Description

• Acquia is seeking a seasoned Senior Marketing Data Analyst responsible for turning data into actionable insights that drive marketing strategies and decision-making. • This role involves working with our Data Engineers to connect different data sources into a cohesive marketing database that will allow our organization to create scalable dashboards to report on marketing effectiveness. • The analyst will be in charge of providing the right data points to enable the Run-The-Business meetings that will play a key role in marketing strategy and operations. • Gather data from CRM, web analytics, and marketing automation platforms to assess marketing campaign performance and its impact on sales performance. • Create dashboards and reports for real-time insights into marketing KPIs—standardizing methodology for metrics such as lead generation, funnel performance, and campaign ROI. Provide ad-hoc reporting and data analysis support. • Identify trends, patterns, and areas for improvement across marketing campaigns and channels by using projections, intent data, forecast and interpretation. • Work with the marketing team to measure and improve the effectiveness of lead generation, email marketing, social media, content marketing, and other campaigns. • Conduct analyses to provide insights into segmentation, targeting, and personalization opportunities. • Assist in creating and maintaining marketing models, such as lead scoring and attribution models. • Track competitive landscape and market trends to provide strategic recommendations to the marketing team. • Ensure accuracy and integrity across marketing tools and databases.

🎯 Requirements

• Experience: 4+ years in a marketing or data analyst role in a SaaS company. • This role will need to closely work with our data architect to set up the data ingestions for GA4, LinkedIn, Facebook, Reddit and Qualified in Snowflake, build data tables to finally push them into Domo so previous experience with this is a must. • Knowledge of building marketing data models and CDPs is a must. • Knowledge on languages like SQL, BigQuery, LookML, relational databases. • Education: Bachelor's degree in Marketing, Data Analytics, Statistics, or a related field. • Technical Skills: Proficiency in marketing analytics, automation, and orchestration tools, including Google Analytics, Domo, Salesforce Marketing Cloud, CRM, Openprise, 6Sense, etc. Experience in integrating these systems with marketing data lakes. • Analytical Skills: Strong ability to interpret complex datasets and provide actionable insights while carefully QA’ing the data for final validation. • Marketing Knowledge: Clear understanding of the marketing funnel, sales lifecycle metrics, and conversion optimization. • Communication Skills: Excellent ability to translate data into actionable insights for non-technical stakeholders. • Qualifications: Detail-oriented, accurate in reporting and analysis, a team player, and a fast learner.

🏖️ Benefits

• We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. • All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.