Marketing Specialist

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December 13, 2024

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Activate

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B2B • Marketing • SaaS

Activate is a company dedicated to enhancing demand generation specifically for B2B technology marketers. With a strong focus on building high-quality sales pipelines, Activate utilizes its extensive experience in engaging buyers to provide insights and strategies that address B2B tech buyers' needs. Through various innovative demand generation programs and a commitment to understanding market trends, Activate aims to deliver superior leads that convert effectively into sales.

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• Develop and implement marketing strategies for clients, including but not limited to advertising, promotions, and digital campaigns. • Conduct market research and analyze data to identify target audiences and consumer behavior. • Create and maintain marketing calendars and track progress against marketing plans. • Collaborate with internal teams and external partners to create compelling and effective marketing materials. • Monitor and report on the effectiveness of marketing campaigns, making recommendations for improvements as needed. • Stay up-to-date with industry trends and best practices, and apply them to our clients' marketing efforts.

🎯 Requirements

• Bachelor's degree in Marketing, Communications, or a related field. • Minimum of 3 years of experience in a marketing role. • Strong understanding of traditional and digital marketing techniques. • Excellent communication, project management, and analytical skills. • Proficient in Microsoft Office, Google Analytics, and social media platforms. • Ability to work independently and collaborate within a team. • Passionate about staying up-to-date with the latest marketing trends and techniques.