Product Marketing Manager

🕒 July 22

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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ActivTrak

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2013

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

ActivTrak is a leading platform in workforce analytics, offering robust solutions for employee productivity monitoring, workforce management, and productivity measurement. With over 9,500 organizations utilizing its services, ActivTrak helps improve productivity and performance through insightful productivity reports, AI-driven coaching, and customizable dashboards. Its comprehensive features support time tracking, schedule adherence, capacity planning, engagement detection, and technology optimization. ActivTrak is dedicated to transforming workforce efficiency and security, facilitating data-driven decisions for enhanced performance and productivity management.

📋 Description

• Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks • Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities • Assist with the execution of marketing campaigns • Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements • Develop a deep understanding of customer pain points and needs through: • Regular review and analysis of prospect calls • Conducting win/loss analysis interviews • Direct customer interviews to understand product value perception • Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies • Lead market research initiatives to identify emerging trends and opportunities • Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis • Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion • Deliver training sessions to internal teams on new products, features, and competitive positioning • Establish and track key performance metrics for product marketing initiatives • Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics • Make data-driven recommendations for optimizing marketing strategies and tactics

🎯 Requirements

• 4 years of product marketing experience, preferably in B2B SaaS • Proven track record of successful product launches and go-to-market strategies • Experience in developing and executing comprehensive marketing campaigns • Strong background in sales enablement and customer success support • Excellence in written and verbal communication • Demonstrated ability to analyze data and derive actionable insights

🏖️ Benefits

• Competitive compensation and benefits • Position is remote within US • Minimal travel • Limited physical demands