VP, Marketing and Growth

Job not on LinkedIn

August 11

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $257.7k - $324.4k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

Apply Now

Receive Emails with Similar Jobs

AdRoll, a division of NextRoll

WebsiteLinkedInAll Job Openings

B2B • eCommerce • Marketing

AdRoll is a marketing platform that empowers brands to run full-funnel advertising campaigns across various channels, including display, video, social, and native ads. It utilizes advanced AI and machine learning to optimize marketing strategies and improve performance by targeting audiences based on first-party data. The platform provides solutions for industries such as ecommerce, finance, and non-profits, helping businesses increase brand awareness, drive site traffic, and boost conversions through effective retargeting and marketing automation.

501 - 1000 employees

🤝 B2B

🛍️ eCommerce

📋 Description

• Lead marketing strategy, execution and growth across programmatic advertising and account based marketing products. • Drive scaling of digital demand generation and product-led self-serve business. • Deep understanding of marketer's challenges; position products in a competitive market; champion culture and values. • Location openness: San Francisco, New York City, or US Remote locations. • We’ll review applications; 1,800 training classes offered every year. • The Impact You Will Make: Strategic Leadership: Develop and execute comprehensive marketing strategies that align with NextRoll’s business objectives and growth goals. • Demand Creation and Revenue Marketing: Scale demand creation efforts to drive pipeline growth and achieve revenue targets; collaborate with sales, product, and customer success teams. • Product Marketing: Oversee product positioning, messaging, and go-to-market strategies for multiple product categories; drive market research and competitive analysis. • Brand and Public Relations: Champion AdRoll’s brand; internal advocate for brand investment; align teams. • Team Development: Build, mentor, and lead a high-performing marketing team; ensure collaboration across marketing functions. • AI-First Mindset: Reimagine marketing workflows with an AI-first approach; identify and implement AI tools to automate workflows.

🎯 Requirements

• 12+ years of experience with 6+ years of demonstrated success in senior marketing leadership roles, leading teams and managing multiple product categories and segments. • Experience in scaling digital demand creation, revenue marketing, and product marketing to support high-scale business growth. • Demonstrated abilities to lead a product-led self-serve business, in partnership with customer success, growth and product management teams. • Possess a dedicated "doing" mindset focused on execution and results. • Have a profound understanding of the marketer's perspective, challenges, and needs. • A strong AI-first mindset and experience in reimagining marketing workflows using artificial intelligence. • Strong strategic thinking and problem-solving skills, with the ability to navigate a competitive and evolving market. • Exceptional communication and interpersonal skills, with the ability to inspire and influence internal and external stakeholders. • A track record of fostering a positive and inclusive company culture, embodying the values and mission of the organization.

🏖️ Benefits

• Competitive salary and equity • 100% employee coverage for medical, dental and vision premiums • Short and long term disability benefits at no cost to the employee • Basic life and AD&D insurance at no cost to the employee • 401K Plan (Pre-tax and Roth) • 4 weeks of paid time off and work/life balance • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.) • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave) • Join a community of fellow Rollers as a member of one of our Employee Resource Groups • Ample opportunities to volunteer with local organizations with NextRoll Gives Back • For additional benefits not mentioned, visit our Careers page