Search Engine Marketing Manager

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AgelessRx

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Healthcare Insurance • Wellness

AgelessRx is a company that specializes in providing expert-curated sleep solutions and treatments aimed at promoting a healthier, longer life. They offer a range of treatments and health monitoring solutions designed for general longevity, energy and fatigue, weight management, heart health, cognitive function, and more. Relying on cutting-edge research and a team of US-licensed medical providers, they aim to help individuals achieve their health goals through personalized, science-backed therapies. Patients can complete simple online assessments, receive fast and free shipping, and ongoing online or phone support for their prescribed treatments. AgelessRx also emphasizes ongoing research and community involvement to make the science of longevity more accessible.

11 - 50 employees

⚕️ Healthcare Insurance

🧘 Wellness

📋 Description

• Develop and implement comprehensive paid search and shopping strategies to meet traffic, lead generation, and revenue objectives. • Identify targeted keywords, develop ad groups, and optimize bids in order to maximize the effectiveness of your campaigns. • Create compelling and high-converting ads that are aligned with brand guidelines and resonate with target audiences. • Manage and allocate budgets across campaigns to ensure efficient expenditures and optimal returns. • Analyze campaign performance and financial efficiency by reporting on CTR, CPC, CPA, ROAS, and CAC-to-LTV payback metrics to surface actionable insights that guide profitable scaling. • Conduct A/B tests to improve the performance of ad copy, landing pages, and bidding strategies. • Stay current on industry trends and platform enhancements (e.g., Google AdWords, Microsoft Advertising). • Coordinate closely with the content, SEO, and creative teams to ensure that the campaign is executed cohesively and aligned with broader marketing initiatives. • Work with product and design teams to develop landing pages that are optimized for conversion rate optimization (CRO). • Maintain compliance with all platform policies, industry regulations, and brand guidelines.

🎯 Requirements

• 3-5 years of experience managing paid search and shopping campaigns, preferably in telehealth, prescription drugs, or health & wellness • Proven track record in driving ROI through PPC campaigns, specializing in Google Adwords and Microsoft Advertising. • Excellent analytical skills and proficiency with tools such as Google Analytics, SEMrush, Ahrefs, and others. • Expertise in keyword research, audience segmentation, and audience targeting. • A working knowledge of CRM platforms (e.g., HubSpot, Salesforce) and the integration of paid search campaigns with them is required. • Excellent communication skills, including the ability to present data-driven insights to stakeholders. • Google Ads Certification and/or Microsoft Advertising Certification is highly preferred. • Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously. • Proficiency in Excel, Google Sheets, or other data analysis tools for reporting and forecasting.