Senior Marketing Manager

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🕒 April 28

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Becklar Monitoring

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2003

🔐 Security

Security • IoT • Professional Monitoring

Becklar Monitoring is a premier provider of monitoring services dedicated to enhancing security and safety for homes and businesses. They specialize in professional monitoring solutions including fire, personal emergency response systems (PERS), and IoT devices. With a focus on speed and accuracy, Becklar Monitoring utilizes advanced technologies such as cloud and hybrid monitoring to deliver reliable services to security system installation companies, and they are committed to providing exceptional customer support.

📋 Description

• Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan • Strategize positioning, perform market competitive analysis, and related solution positioning • Generate new leads for the sales team through digital campaigns, webinars and supporting events • Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible • Define and direct measurable marketing programs that result in demand creation, leads and revenue generation • Define and track metrics and success criteria for all marketing programs and activities • Oversee marketing management, communications, website design and content creation (including brochures and videos) • Develop webinar presentations and case studies to support demand generation • Develop and manage the Workforce Safety marketing budget • Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities • Research, identify, develop, and target marketing to new industries that can leverage real-time monitoring supported by a call center

🎯 Requirements

• 8-10 years of marketing experience - Preferably in a B2B business environment • Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes • Ability to plan and manage both the strategic and operational levels; strong project management skills required • Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example • Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment • Experience developing product and solution presentations • Experience writing content including case studies and brochures • Experience using CRM platforms and marketing automation applications (e.g. Hubspot) • Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms • Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email / database marketing • Successful track record executing content strategies that include video, webinars, articles, and blog posts • Working knowledge of traditional media and public relations a plus • Training in and practical application of SEO, social media, paid search • Strong design sense and ability to provide constructive feedback to the creative team; conversion optimization experience a plus • Successful experience building, leading, and mentoring a team of professionals to deliver qualified leads • Bachelor's degree in marketing, business or communications required.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible work hours • Paid time off • Professional development opportunities