Direct Response Copywriter – Video Ads

Job not on LinkedIn

October 27

🗣️🇩🇪 German Required

Apply Now
Logo of ahead®

ahead®

Wellness • B2C • Retail

ahead® is a company that provides nutritious snacks and supplements designed to replace empty calories with beneficial nutrients like proteins, fibers, and healthy fats. Their products are aimed at enhancing well-being by offering tasty, low-sugar, and low-carb options suitable for a healthy lifestyle. The company emphasizes sustainability with eco-friendly packaging and a focus on healthy indulgence without compromising on taste.

11 - 50 employees

Founded 2017

🧘 Wellness

👥 B2C

🛒 Retail

📋 Description

• Development of strong hooks, angles, and storylines for video ads on Meta, TikTok & YouTube • Writing ad scripts for founder ads, testimonials, UGCs, comparisons, myth-busting, POV formats, and more • Creating short, actionable creator briefings in close collaboration with our Creative Strategist • Close coordination with video editors & performance marketing team for iterative creative optimization • Analyzing performance data (hook rate, hold rate, CTR, CPA) and deriving new test approaches • Building and maintaining an internal swipe file with tested frameworks, learnings & best practices

🎯 Requirements

• Several years of experience in copywriting for paid social / direct response, ideally in e-commerce or DTC • Deep understanding of Meta & TikTok platform mechanics and creative trends • Ability to write compelling scripts—clear, entertaining, with story & proof • Analytical thinking and a feel for performance KPIs • Strong language skills (German at native level, good English) • Team-player mentality and eagerness for fast iterations with measurable impact • Nice to have: experience in UGC briefings & creator management • Basic knowledge of editing, captioning, or motion design • Experience with tools like Notion, Asana, Slack, Google Workspace

🏖️ Benefits

• Office in the heart of Hamburg • Remote work (2 days per week) • MacBook • Snacks & drinks included • Events & offsites

Apply Now

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