DACH Marketing Manager

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November 3

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Ahrefs

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SaaS • Enterprise • Marketing

Ahrefs is an all-in-one SEO and digital marketing intelligence platform trusted by marketers from 44% of the Fortune 500 companies. The platform offers a variety of tools to help analyze competitors' websites, audit and optimize users' own websites, discover relevant keywords, track web mentions, and enhance content using AI. Ahrefs boasts extensive web-crawling capabilities, making its data highly reliable in the SEO industry. It also provides various educational resources to help users effectively utilize its tools. Founded by Dmytro Gerasymenko, the company aims to remain independent and focuses on making content more accessible while planning to develop a search engine that shares profits with content creators.

51 - 200 employees

Founded 2011

☁️ SaaS

🏢 Enterprise

💰 $1.3M Venture Round on 2022-04

📋 Description

• Serve as the driving force behind Ahrefs' marketing efforts in the German speaking market, taking a hands-on approach to all aspects of the marketing mix • Develop and execute common sense marketing strategies to drive brand awareness, lead generation, and customer acquisition • Directly manage the creation and localization of content, including blog posts, social media updates, email campaigns, and other digital assets • Manage all German related marketing activities including content creation, events, partnerships, and public relations. • Lead offers in educating the German market in SEO/AI Search/AI Marketing best practices, placing Ahrefs front and center. • Organize and participate in key marketing events, such as networking events, conferences, and customer meetups, to build relationships and generate leads • Analyze market trends, competitor activities, and customer insights to identify opportunities and continuously optimize marketing initiatives • Report on performance to senior leadership

🎯 Requirements

• 5+ years of experience in marketing leadership roles, preferably in the technology or SaaS industry. Primarily focused on localization and adapting content from English-speaking markets to German-speaking audiences, creating promotional materials, and organizing local meetups. • Good knowledge in using Ahrefs product and understanding of its application in the German market. • Experience in SEO is considered a big plus • Proven track record of developing and executing successful marketing strategies in the German market for global companies • Ability to go after quick wins in the first few months in the role, keep what’s working, and develop a mid- to long-term strategy tailored to the local market while working as a one-person team (to start with). • Excellent content creation and digital marketing skills, with the ability to produce high-quality assets • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams • Native in German and fluent in English, both written and verbal.