Growth Marketer

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June 1

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Airfleet

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B2B • Web 3 • eCommerce

Airfleet is a company specializing in creating optimized websites for B2B marketers, focusing on design, content migration, and technical performance. They offer a fully customizable platform tailored for B2B tech, ensuring a seamless user experience while maximizing conversions and revenue. With a strong emphasis on data-driven strategies, Airfleet enhances the buyer journey through continuous optimization and SEO practices, assisting companies in achieving their online marketing goals.

51 - 200 employees

Founded 2016

🤝 B2B

🌐 Web 3

🛍️ eCommerce

📋 Description

• This is a remote position. • Imagine working with the best marketers in B2B tech, providing them with strategy on how to optimize their buyer journey experience, creating a solid plan and ensuring its execution. • That’s the job. Directly managing the growth marketing department - SEO, CRO and analytics experts, and working closely with various departments to ensure the websites we deliver to our customers are actually converting and meeting their website KPI’s. • What you’ll do daily • Meet with clients to understand their general marketing strategy and create the website strategy to support this. • Review actual data and insights together with our CRO expert to understand what is actually working for our clients and what should be improved on their website. • Come up with creative ideas, leveraging technology and platforms to increase engagement and conversion. • Plan and execute the initiatives with the team; and measure and report on the impact of the initiatives. • Document and create solid best practices and templates of initiatives we can offer to different clients to improve their buyer experience. • Get up to speed with the latest trends, platforms and technologies of marketing in B2B tech; and share insights with clients and other stakeholders • Ensure delivery of all of the fancy action plans you’ve created by leading experts and working closely with project managers, designers and developers. • Work to create and improve delivery and processes of our growth marketing team, including project templates, checklists, delivery process, quality checks etc. • Support the account director with client success, strategies and potential upsells. • How will your success be measured? Customers’ metrics - increased engagement, conversion rates and opportunities for our clients. You’ll need to back it up with data and even create case studies. NPS, CSAT and CES metrics - where relevant clients will rate the optimization service • Number of initiatives successfully implemented - we expect you to do stuff and not just think and plan. Execution is a key part of the job • Profitability or the growth marketing department. Everything we do should be supporting our bottom line. • Revenue of the growth marketing department - we expect you to help sell more of our growth marketing services to new and existing clients.

🎯 Requirements

• You’ve worked as a marketer in tech B2B and actually managed to bring business to the company through digital marketing initiatives; • Or You’ve worked at an agency, in roles such as CRO / Growth Marketer and directly led initiatives for clients which are focused on tech B2B websites. • You truly know how SEO works and can do your own keyword research and optimization if you need, including creating an SEO strategy. • You understand the website optimization process, how to find what to optimize, and how to come up with good ideas, including design improvements, SEO and journey optimization. • You’re experienced with GA4, Google Dashboard, Google Tag Manager and Search console and know how to use these tools to gain insights. • You know how marketing automation works and have hands on experience with HubSpot/Marketo • Bonus points: Experience with SEMRush/6Sense/Chilipiper or similar platforms • Extra bonus points: Understanding of web development processes • Jackpot bonus points: You can bring new clients with you