Marketing Business Analyst

November 3

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Algomarketing

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Artificial Intelligence • Marketing • SaaS

Algomarketing is a company that specializes in leveraging artificial intelligence to enhance marketing and sales processes. They unite AI-driven insights, MarTech, and SalesTech to drive growth, optimize sales, and amplify marketing efforts. Their services include AI & Analytics, Demand Generation, and optimizing technology stacks for better customer engagement. Algomarketing offers tailored solutions rather than one-size-fits-all, working on projects through project-led, services-led, or hybrid approaches. They have successfully helped global brands with localized marketing strategies and AI-driven budgeting tools. The company is known for its rapid innovation, strategic growth, and hosting industry webinars and events.

51 - 200 employees

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• Build and maintain a unified end-to-end funnel view — from lead generation to funding application to disbursement (Lead → Application → Disbursement). • Analyze campaign performance and customer journey drop-offs to identify optimization opportunities. • Translate data findings into clear, actionable business insights and collaborate with marketing, sales, and agency partners for implementation. • Design, maintain, and evolve real-time dashboards (e.g., Looker Studio, Marketing Cloud Intelligence) for performance tracking and self-service access. • Ensure data quality, consistency, and reporting alignment across systems (Salesforce, Marketing Cloud, paid media). • Lead the creation of a structured reporting cadence, including weekly insight forums and always-on dashboards. • Champion AI adoption across the marketing organization — providing training, workflows, and use-case enablement for analytics, content, and reporting. • Partner with AlgoMarketing’s innovation and AI specialists to design and pilot AI-powered solutions that enhance marketing efficiency. • Act as the innovation bridge between the client and AlgoMarketing — identifying, evaluating, and recommending new tools, automation, and analytical approaches. • Develop and maintain an experimentation and testing framework to measure marketing impact and continuous improvement. • Deliver weekly insight reports and integration audits covering data quality and alignment across platforms. • Contribute to scalable frameworks that enhance data-driven marketing maturity.

🎯 Requirements

• 6+ years in Marketing Analytics, Business Analysis, or Marketing Operations, ideally within B2B Financial Services or SaaS. • Proven AI proficiency, with hands-on experience using and teaching generative AI tools (e.g., ChatGPT, Jasper, Manus, or similar). • Strong data storytelling skills — capable of translating analytics into business recommendations. • Experience with Salesforce, Salesforce Marketing Cloud (Pardot), Looker Studio, and Marketing Cloud Intelligence (MCI). • Deep understanding of marketing funnel metrics, attribution, and conversion optimization. • Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams.

🏖️ Benefits

• Job Benefits