Retail eCommerce Channel Marketing Manager

October 6

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Allegion

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Security • Hardware • Enterprise

Allegion is a company specializing in security solutions, focusing on security around the door and adjacent areas. They produce a wide range of products from mechanical locks to advanced biometric scanning devices, providing integrated and simple security solutions. Allegion aims to redefine security through innovative technology, ensuring safety wherever customers may be.

10,000+ employees

Founded 2013

🔐 Security

🔧 Hardware

🏢 Enterprise

💰 Post-IPO Debt on 2022-06

📋 Description

• Assist in the development of Marketing strategies in support of strategic vision for assigned channel, ensuring link to business plans and strategy. • Annual Marketing Planning: Develop the annual eCommerce marketing program with three key retail partners. Be a best-in-class executor of brand, product, and channel priorities via overall marketing plan execution, measurement and optimization. • Retail eCommerce Optimization: Bring to life the ‘Why Schlage’ story online to best convey our brand, premium proposition, and product differentiators. Create and execute strong eCommerce plan to maintain and grow Schlage market share. Drive measurable improvement in PDP conversion rates. • Promotions: Create an integrated retail promotional program that will drive incremental retail promotional revenue. Gain internal and retail approval of promotional plans and execute to optimal results. • Retail Media Network: Develop and activate robust and measurable retail media network (paid media) campaign to increase traffic, engagement, and conversion for Schlage products. Drive key KPIs and improvements in YOY ROAS. • Marketing Launches: Support new product introduction marketing efforts online including the publication of best-in-class content and demand creation plans. • Customer Insights: Understand target audience and segments’ insights as well as larger customer journey, and apply them to the retail purchase journey and content • PLR/LR Support: Participate in the retail PLRs, BRs, and key strategy meetings, and partner with the Sales Team to strategize content for and our approach to these meetings. Develop the channel marketing recommendations for the go-forward support plan, which will include the annual marketing plan, promotional plan, content plan, and retail media network plans to support the assortment recommendation. • Retail Partnerships: Develop strong partner relationships with retail partners to assess customer needs, develop strategic retail marketing plan, drive alignment of channel marketing budget, and ensure execution with retail partner. • Vendor Management: Support internal and external vendors including assisting in development of Statement of Work and project oversight ensuring completion on time and on budget • Budget Leadership: Support development and management of channel marketing budget, expenses, and forecasts. • Marketing Measurement and Optimization: Analyze our sales data, website traffic and trends, and retailer data to assess marketing lever effectiveness. Report monthly on which tactics are performing well, or not. Optimize the marketing plan accordingly and negotiate with retailers for new metrics and data transparency. Continually identify new opportunities or strategies. Build business cases, oversee financial analysis, and gather internal support and approval to test new initiatives supporting your retailer or channel. • Competitive Landscape: Analyze, understand, and action on competitive activities and trends for marketing planning and growth purposes

🎯 Requirements

• Bachelor’s degree in marketing, Finance, or Business required • 5+ years of eCommerce channel marketing, or related experience • Experience partnering with Amazon is highly preferred • Strong business acumen with proven strategic planning and a track record of profitable growth • Experience with the implementation of growth and marketing initiatives that lead to stronger market advantages • Strong project management skills with the ability to execute/implement on strategic design • Strong data analysis skills with a proven ability to translate into insights and recommendations • Proven leadership skills with the ability to communicate effectively at all levels of the organization • Strong written and verbal communication abilities (able to clearly, concisely share information to appropriate stakeholders internally and externally with appropriate level of detail/context), strong presentation skills • Outstanding interpersonal skills and influencing skills at all levels in the organization • Ability to travel 10-15% (to company corporate location, to retail partner meetings, and on market field visits)

🏖️ Benefits

• Health, dental and vision insurance coverage, helping you “be safe, be healthy” • Unlimited Paid Time Off • A commitment to your future with a 401K plan, which currently offers a 6% company match and no vesting period • Health Savings Accounts – Tax-advantaged savings account used for healthcare expenses • Flexible Spending Accounts – Tax-advantaged spending accounts for healthcare and/or dependent daycare expenses • Disability Insurance –Short-Term and Long-Term coverage, paid for by Allegion, provides income replacement for illness or injury • Life Insurance – Term life coverage with the option to purchase supplemental coverage • Tuition Reimbursement • Voluntary Wellness Program – Simply complete wellness activities and earn up to $2,000 in rewards • Employee Discounts through Perks at Work • Community involvement and opportunities to give back so you can “serve others, not yourself” • Opportunities to leverage your unique strengths through CliftonStrengths assessment & coaching