Director, Channel Partnerships – Alpaca Connect Marketplace

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November 13

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Alpaca

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API • Fintech • Crypto

Alpaca is a fintech company that provides a comprehensive brokerage and trading platform through a suite of APIs. These APIs enable developers and businesses to integrate algorithmic trading, app development, and embedded investing into their services. Alpaca offers services like trading in US stocks, ETFs, and cryptocurrency with options for local currency transactions. The company is recognized for its cyber security practices and is a member of FINRA and SIPC. Alpaca is ideal for fintech startups, broker-dealers, hedge funds, and other financial services looking to build sophisticated trading applications and platforms with minimal friction through their well-documented Broker API.

201 - 500 employees

🔌 API

💳 Fintech

₿ Crypto

📋 Description

• Define the product roadmap for Alpaca Connect in collaboration with Product, Engineering, Operations and Developer Experience teams. • Champion a partner-first architecture: streamlined OAuth flows, unified onboarding, sandbox environments, and API documentation. • Benchmark against competitors to build the most frictionless integration experience in the market. • Develop standardized partner SDKs, templates, and technical onboarding documentation. • Source and close partnerships with fintechs, trading tools, analytics providers, and wealth platforms. • Build a curated ecosystem across categories such as portfolio analytics, research, tax optimization, compliance, KYC, payments, and automation tools. • Drive co-development initiatives—helping partners build new use cases leveraging Alpaca’s APIs (Broker API, Trading API, OAuth, and account funding). • Translate business opportunities into product integration requirements, working directly with partner CTOs, product leads, and engineers. • Lead technical workshops, solution design sessions, and API architecture reviews. • Ensure partner integrations meet Alpaca’s standards for scalability, data security, and regulatory compliance. • Collaborate with Developer Relations to improve partner tooling, SDKs, and marketplace discoverability. • Design tiered monetization models (rev share, referral, usage-based pricing) for marketplace partnerships. • Develop launch playbooks, partner certification programs, and co-marketing campaigns. • Track KPIs such as number of active integrations, API call volume, partner-sourced accounts, and transaction growth. • Partner with Engineering, Product, Marketing, Compliance, and Customer Success to deliver an end-to-end partner experience. • Advocate internally for partner-driven feature requests that unlock new integration categories. • Represent Alpaca at industry events, conferences, and developer summits to grow brand recognition.

🎯 Requirements

• 8–12 years of experience in partnerships, platform ecosystems, or product management within fintech, trading, SaaS, or API-driven companies. • Strong technical acumen: ability to understand REST APIs, OAuth 2.0 flows, webhooks, data schemas, and developer onboarding processes. • Proven experience driving channel or marketplace growth—ideally building or scaling an integration marketplace or API platform. • Deep understanding of brokerage, custody, trading infrastructure, or financial data systems. • Ability to interface confidently with engineers, product teams, and C-level executives. • Exceptional communication, negotiation, and stakeholder management skills. • Analytical mindset with experience building dashboards and tracking GTM impact (HubSpot, Salesforce, Looker, etc.).

🏖️ Benefits

• Competitive Salary & Stock Options • Health Benefits • New Hire Home-Office Setup: One-time USD $500 • Monthly Stipend: USD $150 per month via a Brex Card