Senior B2B Marketing Copywriter

Job not on LinkedIn

3 days ago

Apply Now
Logo of Certus

Certus

Education • Compliance • eCommerce

Certus is an online education company that provides a wide range of training courses focused on workplace safety, driver safety, professional certifications, and continuing education. The company offers over 300 online courses that customers can access anytime, anywhere using their phone, tablet, or computer. Certus aims to support professional development and compliance through accessible online training solutions to a wide audience across various states in the U. S. They offer corporate solutions and prioritize customer service with a 4. 7 out of 5 star rating from customers.

201 - 500 employees

📚 Education

📋 Compliance

🛍️ eCommerce

📋 Description

• Collaborate with B2B Industry Marketers and instructional Subject Matter Experts (SMEs) to create B2B marketing copy for websites, campaigns, and digital channels, including short- and long-form content. • Own end-to-end production of gated assets, collaborating with SMEs, Design, and B2B Industry Marketers. • Develop and refine personalized activating content for account-based marketing (ABM) targets, including ads, nurture emails and landing pages. • Script and edit content for multimedia projects such as podcasts and videos. • Test and refine brand-owned content, including SEO-based landing pages, blogs, white papers, and case studies.

🎯 Requirements

• 5+ years’ experience in copywriting, preferably in B2B marketing or eCommerce. • Strong B2B writing experience (with online portfolio to share). • Proven ability to create demand-generation content and thought leadership that drives measurable results. • Deep understanding of content marketing strategies, ABM principles, and UX writing fundamentals. • Experience conducting keyword research and implementing SEO-driven content updates. • Bachelor’s Degree in Communications, Marketing, Advertising, English or Journalism preferred.

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development

Apply Now

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