Senior Product Marketing Manager

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September 7

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AnywhereNow

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Artificial Intelligence • B2B • Cloud Communications

AnywhereNow is a pioneering company that specializes in AI-driven omnichannel contact centers integrated with Microsoft Teams. Their flagship product, Dialogue Cloud, enhances customer interactions through advanced communication tools and capabilities, offering solutions like AI Assist, call routing, and dedicated platforms for various industries, including healthcare and professional services. Trusted by over 2000 global clients, AnywhereNow aims to revolutionize customer engagement and streamline processes for businesses.

201 - 500 employees

🤖 Artificial Intelligence

🤝 B2B

📋 Description

• Drive go-to-market product strategies from concept through launch and beyond. • Develop compelling product positioning and messaging frameworks that differentiate AnywhereNow in the CCaaS space. • Lead launch plans, sales enablement, and campaign asset creation. • Collaborate with product managers to align roadmap messaging with customer needs. • Conduct competitive analysis and market research to inform strategy. • Partner with sales, support, and customer success to refine messaging. • Ensure consistent product storytelling across all marketing channels. • Track and report on campaign performance, pipeline impact, and product adoption. • Define and monitor KPIs such as adoption, engagement, conversion, and pipeline impact. • Establish feedback loops with sales, customers, and partners to inform strategy.

🎯 Requirements

• Proven experience in go-to-market strategy and product launches within CCaaS or enterprise SaaS. • Demonstrated success in promoting Virtual Agent solutions or similar AI-driven platforms. • Experience marketing AI technologies, especially Microsoft Copilot, is a strong advantage. • Strong technical understanding with the ability to translate features into customer benefits. • Excellent communication and storytelling skills. • Collaborative team player who thrives in a fast-paced, high-growth environment. • Strategic thinker with a bias for action and results. • Comfortable working independently and taking ownership of deliverables end-to-end.