Marketing Team Lead

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September 7

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appflame

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B2C • eCommerce • SaaS

appflame is a Ukrainian company that designs innovative products aimed at enhancing lives and breaking new ground in the tech industry. With a mission to develop inclusive and user-friendly applications, the company is known for its notable products like Taimi, an inclusive LGBTQI+ dating app, and Hily, a popular dating platform that connects millions globally. Additionally, appflame specializes in creating SaaS solutions for communication and user retention, reflecting its commitment to tackling challenges and improving user experiences.

201 - 500 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

📋 Description

• Develop and execute the go-to-market strategy from scratch. • Launch, optimize, and scale paid user acquisition campaigns (Meta-first). • Build and manage web2app conversion flows and attribution setup. • Drive continuous A/B testing and growth experimentation. • Analyze performance data (CAC, LTV, ROAS, etc.) and own marketing analytics. • Work hands-on with the creative team: briefings, feedback, and performance insights. • Collaborate closely with the product team to align growth with the product roadmap. • Coordinate and lead the marketing team (User Acquisition, Creative, Content, Influencer). • Lead marketing from day one with full autonomy and path toward a C-level position.

🎯 Requirements

• Strong understanding of Facebook algorithms. • 3+ years of experience with Facebook Ads tools. • Ability to analyze key metrics and work with models like CPA, CPC, CPM, CPI, and ROI. • Strong skills in working with spreadsheets and BI Tools. • Good technical skills in FB Pixel and CAPI. • Experience managing >$200k monthly budgets in verticals with high competition. • Upper Intermediate English or higher. • Responsibility, attention to detail, and accuracy. • Bias for action and ownership mentality. • Advantage: Experience of building a marketing department from scratch.

🏖️ Benefits

• Great benefits package and fair compensation. • Comfortable conditions for fulfilling ambitions. • Involvement in development of Ukrainian products competing globally. • Opportunity to implement ideas and grow within the company. • Work with the global market and a huge audience. • Direct contact with Snapchat, Facebook, Google, Apple and access to their best practices. • Well-established processes and transparent evaluation based on personal performance indicators. • Loyalty and support for employees' professional and personal problems.