Social Media Generalist

Job not on LinkedIn

🕒 July 21

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💕 Social Media Manager

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Apricot

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2024

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

Apricot is a non-profit sourcing firm dedicated to assisting displaced and underserved talent from the MENA region in finding jobs in the technology sector. Comprising product and tech leaders from Fortune 50 companies, Apricot aims to foster a vibrant community of high-caliber talent through initiatives in talent acquisition, digital recruitment, and social impact recruitment. With a hands-on approach, they utilize proven methods to create opportunities for refugee and displaced individuals, contributing to their empowerment and the broader tech industry.

📋 Description

• Develop a comprehensive social media strategy for Gimme Swag across Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook and Pinerest. • Create and maintain a rolling content calendar (target: 2–3 posts per week per platform). • Establish baseline KPIs and reporting structures to track growth and engagement. • Manage the Pinterest strategy for New Dawn. • Curate and edit raw assets provided by the team or interns into platform-specific formats (Reels, TikToks, Shorts). • Ensure all content aligns with brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn. • Manage the Pinterest execution for New Dawn. • Manage daily posting schedules across all priority platforms. • Engage with the community, respond to comments/DMs, and foster relationships within the gaming/collector niche. • Monitor analytics weekly to identify trending topics and adjust strategy accordingly. • Guide and provide feedback to two high-school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture. • Maintain flexible, informal communication channels to ensure steady workflow.

🎯 Requirements

• 3+ years in social media management, preferably with brands in the creator economy, gaming, or lifestyle sectors. • Deep understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord. • Proficiency in video/photo editing (CapCut, Adobe Suite, Canva, or similar). • Comfortable using AI tools for content ideation or workflow efficiency. • Ability to pull and interpret social media analytics data. • Strong written English skills (native or near-native fluency required).

🏖️ Benefits

• Health insurance • Flexible work arrangements • Professional development opportunities