Brand Strategy Lead

August 10

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ARBITRUM

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Crypto • Web 3

ARBITRUM is a technology company that provides Layer 2 scaling solutions for Ethereum, enabling faster and cheaper transactions while maintaining strong security features by inheriting Ethereum's security model. It empowers and fosters the growth of its ecosystem through governance, community building, and development support. The company is engaged in creating scalable blockchain applications and supports high transaction volume applications with its solutions, making blockchain technology more inclusive and sustainable. ARBITRUM is actively involved in decentralization through its DAO and encourages participation from its community.

51 - 200 employees

₿ Crypto

🌐 Web 3

💰 $500k Venture Round on 2017-04

📋 Description

• About Arbitrum Foundation: The Arbitrum Foundation is dedicated to scaling Ethereum through cutting-edge Layer 2 solutions. Our flagship product, Arbitrum One, an Optimistic Rollup, enables faster, more affordable transactions while maintaining Ethereum’s security and decentralization. We empower developers to build decentralized applications (dApps) that are both scalable and secure, using Arbitrum chains, which offer flexibility in performance and cost. Our mission is to enhance the Ethereum ecosystem and drive the adoption of Web3 technology by delivering high-performance, open-source blockchain solutions. Arbitrum is already the leading Ethereum scaling solution with hundreds of dApps on the platform and over $13bn TVL. • - At the Arbitrum Foundation, we value decentralization, innovation, and community. We are committed to shaping the future of decentralized finance and blockchain technology, and we’re looking for passionate individuals to help us build the next generation of the Web. • - Your Role: The Arbitrum Foundation marketing team is seeking a Head of Brand Marketing who can merge traditional Web2 marketing strategies with innovative Web3 growth techniques to drive the success of projects launching on Arbitrum while growing the brand through strategic partnerships across key verticals and strengthening user conversion and retention. You will provide consultations to our partners and be responsible for running growth campaigns for our partners.

🎯 Requirements

• 5+ years in full-funnel campaign design and management across growth and brand, in relation to Web2 and Web3 experiences; case study & presentation required during the interview. • Proven track record in brand marketing, preferably in the blockchain industry and in-depth knowledge of the Web3 ecosystem. • Good grasp of Web3 user funnel challenges and cross-platform user journey. • Deep understanding of digital marketing channels and tactics. • Strong leadership skills. • Excellent communication and presentation skills. • Strong analytical and problem-solving skills. • Ability to work in a fast-paced, dynamic environment. • Passion for blockchain technology and the future of decentralized finance. • Effective relationship builder with strong communication skills. • Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done. • Be able to work across time zones with a global cross-functional team. • Strong spoken and written English communication skills.

🏖️ Benefits

• Remote first global workforce • Industry-leading healthcare insurance • Home office set-up allowance • Wellbeing allowance • Growth / continuing education allowance • Flexible time off • Company-issued laptop