Lifecycle Marketing Specialist

Job not on LinkedIn

November 26

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $65k - $70k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Archer

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Aerospace • Transport • Hardware

Archer is an aviation company focused on developing and certifying commercial aircraft, including projects related to safety and defense. The company operates as a manufacturer and developer of aircraft technology and works on aircraft certification and regulatory processes for commercial and defense applications.

1001 - 5000 employees

🚀 Aerospace

🚗 Transport

🔧 Hardware

📋 Description

• Map the customer journey: Design and implement multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging to engage customers at every stage. • Retention & engagement: Create campaigns that build loyalty, deepen engagement, and reduce churn through personalized communication and timely interventions. • Upsell & cross-sell: Partner with growth and product teams to identify opportunities for expansion, promoting additional products that match customer needs. • Segmentation & personalization: Use behavioral, demographic, and lifecycle data to deliver targeted, relevant messages to different customer segments. • Experimentation & optimization: Plan and run A/B tests to improve subject lines, creative, CTAs, and timing, continuously refining campaign effectiveness. • Referral Program Management: Oversee and optimize our referral program to drive word-of-mouth growth, ensuring customers have a seamless experience and incentives align with business goals. • Analytics & reporting: Track, analyze, and report on key lifecycle metrics such as email open and click-through rates, demos, activation, retention, churn, and customer lifetime value. • Collaboration: Work closely with product, content, and creative teams to ensure lifecycle marketing initiatives align with brand strategy and business goals. • Innovation: Stay current with lifecycle marketing best practices, tools, and trends, bringing fresh ideas to test and scale.

🎯 Requirements

• 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles • Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar) • Strong understanding of customer journey mapping and behavioral triggers • Proven track record of building, launching, and optimizing lifecycle programs that deliver measurable results • Excellent analytical skills; comfortable working with data to inform decision-making • Strong copywriting and communication skills with a customer-first mindset • Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment • Bonus Points • Experience in Ed-Tech or Healthcare industries

🏖️ Benefits

• Comprehensive medical, dental and vision insurance for employees and their families • Flexible & encouraged PTO • Company HSA contribution of $90/month for eligible plans • Company-paid life insurance and disability coverage • 401(k) with company match (100% match on first 3%, 50% match on the next 2%)