Director of Sales and Marketing

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August 30

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Archetype Themes

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B2B • Consulting • SaaS

Archetype Themes is a management consulting firm that partners with organizations to drive meaningful change and achieve sustainable growth. They embed themselves within client teams, providing operational support, project management, and tailored training programs. With expertise across various industries, including telecommunications, manufacturing, construction, and finance, Archetype Themes delivers action-oriented solutions that align strategies with business goals and ensure the effective execution of projects.

11 - 50 employees

Founded 2017

🤝 B2B

☁️ SaaS

📋 Description

• Sales Leadership: Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction. Own the full sales cycle: prospecting, pitching, negotiating, and closing. Build and manage a pipeline of qualified opportunities. Over time, hire and mentor a small team of sales/business development professionals. • Marketing & Growth: Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions. Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise. Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted. Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions. • Strategy & Reporting: Partner with company leadership to define growth targets and priorities. Establish KPIs for sales and marketing performance and provide regular reports. Identify new markets, verticals, and opportunities for expansion

🎯 Requirements

• 5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services • Proven track record of building and closing pipelines from scratch • Strong understanding of digital marketing and inbound lead generation • Entrepreneurial, hands-on, and comfortable working in a growing company environment • Exceptional communication and relationship-building skills • Willingness to travel regularly for client meetings, conferences, and industry events • Bonus: Existing network of telecom, construction, or IT infrastructure contacts

🏖️ Benefits

• Travel opportunities for client engagement, networking, and industry events