Head of Marketing

Job not on LinkedIn

November 24

🦞 Maine – Remote

Although this job is listed in Maine, this company may be open to hiring remote in other states.

💵 $110k - $150k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

🦅 H1B Visa Sponsor

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Arkatechture

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Analytics • Consulting • SaaS

Arkatechture is a company specializing in data analytics services. They offer a comprehensive suite of analytics solutions, including Arkalytics, a SaaS data warehouse platform designed for rapid deployment. Arkatechture partners with businesses to develop and execute their data strategy, providing services such as data management, business intelligence, predictive analytics, and Tableau consulting. Serving industries like credit unions and community banks, Arkatechture focuses on improving data-driven decision-making and enhancing ROI through customized dashboards, reports, and predictive models. Their team of experts provides managed services and professional consulting to support organizations in building and maintaining effective data analytics ecosystems.

51 - 200 employees

☁️ SaaS

💰 Venture Round on 2022-02

📋 Description

• Develop and execute a comprehensive marketing plan that supports company growth goals across both new and existing customers, with a strong focus on pipeline creation and conversion. • Own and optimize scalable demand generation programs across inbound, outbound, and ABM channels to deliver high-quality leads and drive predictable pipeline growth aligned with revenue targets. • Design and execute outbound marketing initiatives, including targeted campaigns, paid media, events, and prospect engagement programs that proactively generate awareness and demand among key segments. • Partner with product and sales teams to define go-to-market strategies for new products and features, including messaging, positioning, customer insights, and competitive differentiation. Ensure consistent storytelling from product launch through customer adoption. • Plan and execute multi-channel marketing campaigns that integrate content, digital ads, email, webinars, and events to drive engagement and conversion across the customer journey. • Develop and execute ABM strategies targeting strategic accounts and customer segments in partnership with sales to accelerate growth opportunities. • Collaborate closely with sales leadership to ensure seamless lead handoff, pipeline tracking, and closed-loop reporting on campaign effectiveness. • Define performance metrics and continuously measure, test, and refine marketing programs to improve ROI, conversion rates, and overall marketing efficiency. • Serve as a player-coach, leading by example while mentoring and developing a growing marketing team. Foster a culture of creativity, accountability, and continuous improvement. • Refine and maintain consistent brand positioning and messaging across all touchpoints, ensuring our value proposition resonates with target audiences. • Lead the strategy and execution for trade shows, conferences, and virtual events that support brand awareness and lead generation goals. • Manage relationships with key external partners, including creative, media, and event agencies, ensuring alignment with strategic goals. • Develop effective tools, collateral, and content to support sales outreach and prospect engagement.

🎯 Requirements

• 8+ years of progressive marketing experience in SaaS, with 3+ years in a leadership or player-coach role. • Proven track record of building and scaling demand generation, outbound, and product marketing programs that deliver measurable revenue impact. • Deep expertise in hands-on campaign execution across digital, email, paid, and event channels. • Demonstrated success partnering with sales and product teams to build cohesive go-to-market strategies. • Strong analytical mindset with experience using data to inform decision-making and optimize performance. • Excellent communication, storytelling, and project management skills. • Proven ability to manage, mentor, and inspire teams while executing tactically as needed. • Preferred Experience • Experience working with Financial Service Institutions, including community banks and credit unions. • Background scaling marketing organizations at high-growth SaaS companies. • Prior experience in demand gen, outbound, or event marketing roles as an individual contributor. • Expertise with HubSpot CRM and related marketing automation tools.

🏖️ Benefits

• A flexible remote work policy with optional access to our Portland, Maine office • A 4-day workweek after 3 years of service • Generous paid time off, including 11 holidays • Medical, disability, life insurance, and optional dental/vision • 401(k) retirement plan with company match • Training & certification reimbursement • Milestone recognition programs, annual PTO increases, and more