American Society of Crime Laboratory Directors (ASCLD)
501 - 1000 employees
Founded 1974
🤝 Non-profit
📚 Education
🔬 Science
Non-profit • Education • Science
The American Society of Crime Laboratory Directors (ASCLD) is a nonprofit professional society dedicated to promoting excellence in forensic science management through leadership and innovation. With over 700 members from 400 laboratories across 25 countries, ASCLD provides resources such as training, accreditation initiatives, and research support to forensic science decision-makers and future leaders in the field.
Director, Brand and Communications
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American Society of Crime Laboratory Directors (ASCLD)
501 - 1000 employees
Founded 1974
🤝 Non-profit
📚 Education
🔬 Science
Non-profit • Education • Science
The American Society of Crime Laboratory Directors (ASCLD) is a nonprofit professional society dedicated to promoting excellence in forensic science management through leadership and innovation. With over 700 members from 400 laboratories across 25 countries, ASCLD provides resources such as training, accreditation initiatives, and research support to forensic science decision-makers and future leaders in the field.
📋 Description
• Shape and execute Versaterm's global brand, content and external communications strategy • Drive a unified market narrative and brand voice • Oversee all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, content strategy, creative direction • Develop integrated strategies that align brand, communications, and go-to-market priorities • Lead the development and execution of Versaterm's communications strategy across media relations, corporate reputation, and brand storytelling • Drive proactive and reactive media engagement • Manage PR agency partnerships and external communications partners • Develop strategic communications for senior leaders • Oversee corporate announcements, product launches, and strategic narratives • Partner with industry analysts, conference organizers, and associations • Lead crisis and reputation management planning • Own Versaterm's enterprise content strategy • Develop an integrated editorial calendar • Steward Versaterm's brand positioning, messaging and voice
🎯 Requirements
• Bachelor's degree in Communications, Public Relations, Marketing or a related field • 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years of leadership experience • Experience developing and evolving brand positioning, messaging and corporate narratives in a high-growth B2B technology environment • Strong media relations expertise, with established relationships across technology, business and industry trade media • Experience managing and collaborating with creative and communications agencies • Exceptional storytelling, writing and executive communication skills • Ability to translate complex technology and business strategies into compelling, human-centered narratives • Experience developing SEO-informed content strategies that improve discoverability, audience engagement and the performance of digital programs • Experience leveraging AI and emerging technologies to improve development, workflows and team effectiveness • Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery
🏖️ Benefits
• Comprehensive benefits offering • Variable compensation such as incentive plans or discretionary performance bonuses
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