Brand & Content Marketing Manager

November 4

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Aspire Software

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SaaS • Enterprise • B2B

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

1001 - 5000 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Develop and execute the brand and content strategy to support Aspire’s hospitality GTM objectives. • Align content and brand campaigns with product launches, lead generation initiatives, and customer engagement goals. • Collaborate across marketing to ensure content supports all campaigns and GTM motions. • Manage the creation, review, and publishing of all content types — including ebooks, lead magnets, blogs, PR articles, email campaigns, case studies, website copy, and social media posts. • Work with freelancers, agencies, and internal teams to ensure brand tone and product accuracy in every asset. • Maintain cohesive brand messaging and visual standards across all channels. • Plan and execute brand-driven campaigns — including product GTMs, webinars, customer storytelling, and partnership initiatives. • Coordinate campaign assets, ensure on-time execution, and oversee distribution through HubSpot and other channels. • Champion innovation and experimentation in campaign execution, exploring AI-generated content, automation, and emerging formats. • Measure and analyze campaign performance using HubSpot Marketing Hub, Google Analytics, and other reporting tools (such as Looker Studio or Power BI). • Present post-campaign insights with actionable recommendations to improve engagement and ROI. • Track and optimize content performance metrics to guide future strategy.

🎯 Requirements

• A strategic B2B marketer with 5–8 years of experience in SaaS marketing • Hotel technology background or experience is an added advantage. • Experienced in content strategy, brand management, and campaign execution. • Hands-on with HubSpot Marketing Hub • Familiar with Google Analytics, Surfer SEO, Ahrefs, and Webflow (content publishing). • Strong in leadership and communication, capable of managing freelancers, agencies, and multiple stakeholders with clarity and confidence. • Knowledge of Zapier for automation and Salesforce CRM / Account Engagement (Pardot) is a plus. • A fast learner who adapts quickly, embraces new tools, and executes with ownership. • Organized, proactive, and results-oriented.