Digital Marketing Specialist

Job not on LinkedIn

3 days ago

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Logo of Aspire Software

Aspire Software

SaaS • Enterprise • B2B

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

1001 - 5000 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Develop and Execute Growth Strategies • Collaborate with cross-functional teams to implement comprehensive growth strategies aligned with the company objectives • Develop and execute strategies to open the funnel and drive quality leads • Implement tactics to expand our reach and engage the target audience • Have knowledge of SEO, SEM, social media, and content marketing delivery • Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required • Establishing social media followings and building brand advocacy • Maintaining and evolving product websites Digital Marketing: • Usage of marketing automation platforms • Ability to analyse campaign performance and adjust strategies to maximise ROI • Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered • • Provide regular reports to leadership with a thorough understanding of performance and areas to improve Conversion Optimisation • Ensure a seamless and compelling user experience is delivered through optimisation of various marketing funnel touchpoints • Provide inputs in creating high-performance landing pages and collateral **

🎯 Requirements

• Bachelor’s degree in Marketing or a similar related discipline is essential • B2B marketing experience • Ideally, SaaS Software Marketing experience • Experience with Hubspot, LinkedIn, Canva AI, Addobe Firelfy and other martech tools • Ability to roll up sleeves and make things happen • Great attention to detail and planning skills • Fluent in English, both written and verbal

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