Product Marketing Manager – EHSQ

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2 days ago

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Aspire Software

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SaaS • Enterprise • B2B

Aspire Software is a company that focuses on acquiring and nurturing businesses with a strong foundation in outstanding products and passionate teams. As part of the Valsef Group, Aspire Software offers resources, knowledge, and a suite of best practices to enhance and expand operations for continuous improvement and sustainable growth. The company emphasizes decentralization to unlock innovation and adaptability within its acquired entities. Aspire Software is dedicated to serving its customers through long-term technology partnerships, leveraging capital and expertise in various verticals to grow both the businesses and individuals involved.

1001 - 5000 employees

☁️ SaaS

🏢 Enterprise

🤝 B2B

📋 Description

• Own the end-to-end product marketing strategy including market research, competitive intelligence, customer insights, and positioning. • Lead go-to-market planning and execution for new product launches, major feature updates, and EHSQ product expansions. • Partner closely with Product, R&D, and UX to inform feature prioritization and provide usability and customer-feedback-driven recommendations. • Build and continuously refine messaging architecture for EHSQ products, including environmental compliance tools, incident management, audits/inspections, and quality workflows. • Create sales enablement collateral, including playbooks, demo scripts, one-pagers, pitch decks, and objection-handling assets. • Develop product focused content such as technical explainers, demo videos, workflows, use case guides, and industry-specific value propositions. • Support partner programs and cross-sell strategies across TAG’s portfolio companies. • Work with GTM teams to execute multi-channel product marketing campaigns (email, paid ads, LinkedIn, web). • Analyze performance metrics and continuously optimise product marketing effectiveness. • Act as the voice of the customer internally, representing EHSQ user needs, industry regulations, and operational realities. • Perform other related duties as required.

🎯 Requirements

• Proven B2B product marketing experience within software, ideally EHSQ, compliance, risk, or operational SaaS. • Demonstrated ownership of full go-to-market strategy, from planning through execution. • Strong command of product positioning, messaging frameworks, and category development. • Experience collaborating with Product, R&D, UX, and technical teams. • Hands-on experience developing sales enablement, technical collateral, and product demos. • Experience launching new products, modules, or brands. • Strong analytical, communication, and storytelling skills for both technical and commercial audiences. • Ability to operate across multiple products and business units simultaneously. • **ADDITIONAL or PREFERRED QUALIFICATIONS:** • Experience with EHSQ, compliance, risk, operations, or regulatory software. • Background working with environmental, safety, or quality management workflows. • Proficiency with Adobe Creative Suite and working knowledge of Figma. • Hands-on use of AI tools for content creation, research, and workflow automation. • Experience producing demo videos, product walkthroughs, and technical explainers. • Solid understanding of marketing analytics and product performance metrics. • Strong aptitude for quickly learning new enterprise applications and technical environments.

🏖️ Benefits

• Competitive salary aligned to experience and market. • Fully remote or hybrid flexibility depending on location. • High ownership and autonomy across product marketing initiatives. • Opportunity to work directly with leadership in a fast-paced environment. • Access to advanced AI and automation tools. • Role with meaningful impact across multiple software business units. • Fast-growing environment with strong long-term career development potential.