Senior Content Strategist

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AudienceView

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2002

🤝 B2B

🤝 Non-profit

📚 Education

💰 Venture Round on 2016-11

B2B • Non-profit • Education

AudienceView is an enterprise-level event management platform that specializes in ticketing, customer engagement, and fundraising solutions for live events. The company provides tailored software for various sectors including performing arts, live music festivals, museums, and higher education institutions. AudienceView enhances operational efficiency, enabling organizations to create, manage, and analyze events while driving revenue growth through insightful customer engagement and marketing features.

📋 Description

• Full-Funnel Content Strategy & Execution: Own the content strategy across the full marketing funnel—planning and writing blogs, long‑form content, case studies, landing pages, conversion copy, and social media. • Thought & Category Leadership: Play a hands-on role in building and growing our thought leadership initiatives, directly contributing to establishing our overarching category leadership in the market. • Organic Social Media Mastery: Bring a genuine love for organic social channels. Expertly manage a calendar that strategically intersperses highly engaging posts, thought leadership, timely industry trends, and the core benefits of the AudienceView platform. • AI-Accelerated Content Production: Use AI tools fluidly and responsibly as a co-pilot to accelerate your workflow, generating a high volume of content while maintaining a fiercely high bar for quality, originality, and market resonance. • Search & Generative Engine Optimization: Collaborate with SEO and AEO teams to identify and prioritize high‑impact topics that capture demand from our target audiences. • Content Repurposing & Lite Video Editing: Repurpose, adapt, and distribute content across channels to extend its lifespan. Step in for "lite" video editing—like slicing up webinars into punchy, bite-sized social clips—to maximize engagement. • Editorial Roadmap Management: Manage the editorial calendar and ensure a consistent publishing cadence that aligns directly with our revenue and business goals. • Performance Tracking & Optimization: Track performance metrics (organic traffic, engagement, pipeline influence) and use those insights to continuously test and refine content formats, messaging, and distribution channels.

🎯 Requirements

• 5 to 6 years of experience in content strategy, content marketing, or a related role within a fast-paced environment. • A "Builder and Doer" Mentality: Proven experience not just planning, but actively executing content strategies across the full B2B marketing funnel. • AI Fluency: Demonstrated ability to leverage AI tools to scale content production without sacrificing the human touch, brand voice, or quality. • Multimedia Agility: Hands-on experience with basic, "lite" video editing software to repurpose long-form video (like webinars) into short-form assets. • SEO/AEO Expertise: Strong understanding of search and generative engine optimization principles and how to apply them seamlessly in content planning and creation. • Exceptional Communication: Top-tier writing, editing, and storytelling skills, with experience partnering with Product Marketing to distill complex concepts into clear messaging. • Data‑Driven Mindset: Experience using performance metrics to guide editorial decisions and prove content ROI. • Strong Project Management: The ability to juggle multiple projects, manage stakeholders, and meet deadlines. • Nice to Have Experience in B2B SaaS environments, particularly in the live events, ticketing, or arts and culture sectors. • Familiarity with advanced content distribution strategies across multiple channels. • Experience with CMS platforms, analytics tools, and marketing automation software.

🏖️ Benefits

• Flexible work schedule: AudienceView empowers permanent employees to take off alternating Fridays by condensing their two-week schedule into 9 days. • Flexible, uncapped vacation and sick policy. Employees need time away from work to recharge. • Remote work opportunities.