Supervisor, Search Engine Marketing

Job not on LinkedIn

October 26

🔔 Pennsylvania – Remote

Although this job is listed in Pennsylvania, this company may be open to hiring remote in other states.

💵 $90k - $110k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

🦅 H1B Visa Sponsor

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Avalere

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Healthcare Insurance • Consulting • SaaS

Avalere is a healthcare consulting firm founded in 2000, partnered with leading life sciences companies, health plans, providers, and investors. It provides objective analysis, balanced insights, and innovative, data-driven solutions to complex healthcare challenges. Avalere specializes in services such as market access, HEOR, patient-centered research, implementation science, evaluation, and due diligence. It operates as part of Avalere Health, dedicating efforts to help clients in the life sciences, health plans, providers, and private equity sectors to anticipate and adapt to industry trends. The firm offers insights into federal and state healthcare policies and aids clients in adapting to changes in the legislative and regulatory environment.

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Lead SEM strategy development and execution across assigned client brands • Oversee campaign builds, QA, launches, pacing, and optimization in Google Ads, Microsoft Ads, and Search Ads 360 • Develop keyword and audience strategies, competitive blunting, ad copy testing frameworks, and optimization roadmaps • Translate complex performance data into actionable insights and present results and recommendations to clients • Partner with analytics to define KPIs, measurement frameworks, and custom dashboards • Manage 1–2 direct reports, providing coaching, feedback, and performance management • Collaborate with creative, media, and account teams to ensure SEM is fully integrated into omnichannel programs • Stay ahead of platform updates, beta opportunities, and emerging trends, sharing innovations with the broader team • Ensure accuracy and compliance with MLR/PRC processes across all SEM deliverables • Support the Director of SEM in refining processes, developing best practices, and evolving the agency’s SEM capability.

🎯 Requirements

• 4–6 years of paid search experience, including hands-on campaign management and client-facing leadership • Proven ability to develop and execute SEM strategies that drive measurable ROI • Deep knowledge of Google Ads, Microsoft Ads, Search Ads 360, and analytics platforms (Google Analytics, Adobe Analytics, etc.) • Experience managing, mentoring, or coaching team members • Strong analytical and storytelling skills, with the ability to translate data into compelling insights • Excellent presentation and communication skills • Advanced Excel and PowerPoint proficiency • Healthcare or pharmaceutical advertising experience strongly preferred • Google Ads and SA360 certification required; Bing Ads certification a plus.

🏖️ Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested) • Life insurance • Disability coverage • Medical, dental, and vision plans • Flexible working arrangements, including hybrid and remote work • Option to work from anywhere across the globe two weeks each year • 20 vacation days plus one personal well-being day • Recognition of 9 public holidays • Gifted end-of-year holidays • Early Summer Friday finish in June, July, and August • Free counselling through our employee assistance program • Personalized health support • Enhanced maternity, paternity, and family leave policies • Fertility policies • Continuous opportunities for professional development with on-demand training