Area Sales Manager

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November 21

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Badger Meter

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Utilities • Industrial • Water Technology

Badger Meter is an industry-leading innovator in flow measurement and water quality and control products. The company offers a wide range of solutions including utility meters, commercial and industrial solutions, and advanced metering technology. With a focus on smart water solutions, Badger Meter serves water utilities, municipalities, and commercial and industrial customers worldwide. Their products enhance sustainability and operational efficiencies by enabling accurate flow measurement, water quality monitoring, and remote communication technologies. The introduction of their BlueEdge™ suite highlights their commitment to innovation in water management solutions.

1001 - 5000 employees

Founded 1905

📋 Description

• The Area Sales Manager is responsible for business development, all sales including Key account management across all market sectors and product lines. • Build relationships with existing and new customers by understanding their businesses and proactively provide solutions as well as establish new business potentials in the UK. • Independent field sales with regular face to face customer meetings. • Develop and implement strategic sales plans to achieve company objectives, Sales KPI’s and revenue targets. • Maintain and grow key accounts and manage existing framework contacts. • Build and maintain strong relationships with key customers, partners, and stakeholders, ensuring a deep understanding of their needs and preferences. • Foster a collaborative and inclusive team environment, promoting open communication, accountability, and a customer-centric mindset. • Communicating daily with UK sales team and attend UK Sales meetings. • Be professionally active on social media with relevant thought leadership and digital sales approach. • Present Key sales presentations when required to customers at business conferences and events. • Identify new business opportunities and market trends to capitalize on growth opportunities which you track in the CRM system. • Collaborate cross-functionally with marketing, product development, and other departments such as Inside Sales, After Sales Support and/or Technical Sales Support etc. to optimize sales strategies and enhance the customer experience. • Support pre sales requests, specifying products and technical configurations for various application needs. • Prepare and issue quotation/ proposals across various markets, multiple products both liquid and gas detection. • Record and progress sales opportunities, proactively follow up quotes with external sales and customers directly. • Salesforce case management. • Review, categorise and respond to queries received. Logging all correspondence onto customer account records. • Stay up to date on industry trends, competitive landscape, and best practices in sales and sales leadership. • Participate and report sales figured during local sales team meetings. • Documenting key order intake, notable sales developments, general activity leads, quotes, trials and forecasting. • Attend and Assist in the planning and execution of trade fairs and events. • Handle customer complaints together with customer support team. • Participate in role specific and recommended personal development training

🎯 Requirements

• Bachelor Degree Preferable / preferable in Electrical / Mechanical Engineering, Mechatronics, Automation Technology, Environmental Engineering or related fields • 5 years or more of professional experience in a similar role • Demonstratable experience working with BTB customers, distributors, resellers and end users. • Preferably experience and detailed knowledge in Water Quality and Gas Detection with view to enhance technical and practical skills in Municipal Water, Flow Instrumentation. • Preferably Experienced with the UK Water sector and industrial applications. • Clean and Waste Water. Environmental and process knowledge – desirable. • Intermediate knowledge of Microsoft office and CRM software • Proven success producing business growth and working towards sales targets. • Self-motivated, tenacious individual with excellent communication skills who brings “can do” motivation to work every day with a strong customer service focus. • Strong organisational and prioritising skills • Essential experience with inside sales, quote, order processing. • Ability to engage, motivate, train customers and distributors

🏖️ Benefits

• Competitive Salary package • 25 days holiday plus bank holidays • Employer matching Auto Enrolment Pension • Company Sick Pay • Car Allowance • EAP Group life Cover • Optional Private Medical Cover