Omnichannel Campaign Analytics Manager

Job not on LinkedIn

October 24

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

🦅 H1B Visa Sponsor

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Barcel USA

WebsiteLinkedInAll Job Openings

B2C • Retail

Barcel USA is a U. S. snack company that manufactures, markets, and distributes savory snack brands — including Takis, Popcornopolis, and Sanissimo — across retail and online channels. The company emphasizes high-quality manufacturing standards and food-safety certifications (C-TPAT, SQF) and offers a range of spicy rolled tortilla chips, popcorn, nuts, and healthier snack options. Barcel USA sells through major retailers and e-commerce platforms and highlights sustainability, supplier relationships, and career opportunities on its site.

201 - 500 employees

👥 B2C

🛒 Retail

📋 Description

• Work with team to develop and deliver data-driven, digital and cross channel growth and customer engagement tactics strategies for the Omnichannel team. • Monitor and analyze program performance metrics and effectively communicate key findings of programs to sales and other cross-functional teams, proactively addressing gaps and turning analysis into action to help grow the business. • Understand industry trends, customer strategies and retail strategies to help provide input to the omnichannel marketing team to plan the development of annual marketing plans for key retailers, understanding best account vehicle and levers to achieve success. • Co-Manage 3rd party search companies with our omnichannel and customer teams for key retailers to ensure return on ad spend and bids are aligned with overall eCommerce strategy.

🎯 Requirements

• Undergraduate degree, Masters a plus • 3+ years of experience working in a CPG company or an Agency in the analytics team • Knowledge of Regression Analysis • Data Visualization • Adobe Analytics • PowerBI • Marketing Mix Modeling

🏖️ Benefits

• Competitive pay • Comprehensive benefits • Safe and inclusive work environment • Personal and professional development opportunities