Partner Marketing Manager

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November 21

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Barcoding, Inc.

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Transport • Enterprise • SaaS

Barcoding, Inc. is a leader in the field of automated data capture and mobility solutions, focusing on developing comprehensive strategies to enhance supply chain performance. With expertise in industries such as distribution, manufacturing, retail, and transportation, Barcoding, Inc. leverages technology partnerships and a Process-People-Technology (PPT) philosophy to deliver tailored solutions for its customers. The company offers services like enterprise implementation, mobile device management, and managed mobility services, along with a strong focus on RFID and IoT infrastructure. Through holistic data capture solutions, Barcoding, Inc. aims to improve operational efficiency and customer satisfaction, paving the way for smarter supply chains.

51 - 200 employees

Founded 1998

🚗 Transport

🏢 Enterprise

☁️ SaaS

💰 Seed Round on 2012-12

📋 Description

• Lead the planning, design, and execution of channel marketing programs from start to finish, collaborating with key stakeholders on detailed project milestones, budget, and resources. • Develop and execute joint marketing programs with distributors and ecosystem partners to drive customer awareness, lead generation, and adoption of DecisionPoint’s solution portfolio. • Oversee the strategic allocation and management of Marketing Development Funds (MDF) with partners, ensuring alignment with joint business objectives, compliance, and measurable ROI. • Work with content team to produce diverse promotional materials, including blogs, case studies, social posts and other content. • Manage branding within our external partner websites by providing content and any other resources necessary to ensure DecisionPoint’s content is producing value. • Create and implement webinars, email campaigns, and digital ads. • Build and analyze post-campaign results for reporting to management and key stakeholders. • Develop and nurture partner relationships to strengthen joint-marketing collaboration.

🎯 Requirements

• A bachelor’s degree in marketing, communications, business, or a related field. • 3 years of experience in marketing coordination, marketing support, or project management role. • Proven experience managing multiple projects simultaneously across varying timelines and adapting to dynamic priorities. • Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint), project management tools (Asana, Trello, Jira, etc.), and familiarity with CRM/ Automation tools (Salesforce, HUBspot or related platforms). • Ability to travel up to 20% or as required for events, meetings, and industry conferences. • Strong creative and analytical thinking skills, with the ability to contribute ideas and review marketing efforts critically. • A proactive, can-do attitude, with a zest for learning and growing in all areas of marketing.

🏖️ Benefits

• N/A