BCLC
501 - 1000 employees
Founded 1985
For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. Thanks to our players, we’ve generated $28 billion for the Province of B.C. to support essential services such as healthcare, education and community programs. Our employees are in on the action too! Overall, BCLC staff spent more than 3,830 hours volunteering for local charities. Our employee-giving committees continue to organize events, silent auctions and draws to fundraise for important local causes selected by our people. We want everyone to enjoy gambling—and that means understanding how to play in a healthy way. We provide educational resources on how gambling works, and we help find support for those who need it.
Senior Specialist, Marketing Media
Job not on LinkedIn
đź•’ June 24, 2025
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BCLC
501 - 1000 employees
Founded 1985
For 35 years, BCLC has been delivering exceptional entertainment to British Columbians by managing casino, lottery, bingo and sports betting. Thanks to our players, we’ve generated $28 billion for the Province of B.C. to support essential services such as healthcare, education and community programs. Our employees are in on the action too! Overall, BCLC staff spent more than 3,830 hours volunteering for local charities. Our employee-giving committees continue to organize events, silent auctions and draws to fundraise for important local causes selected by our people. We want everyone to enjoy gambling—and that means understanding how to play in a healthy way. We provide educational resources on how gambling works, and we help find support for those who need it.
đź“‹ Description
• Lead the execution and optimization of paid media campaigns across Google Ads (Search, YouTube, Display), Meta, and DV360, driving measurable growth in acquisition and engagement. • Build and manage campaigns using the Google Ads platform, including audience segmentation, geo-targeting, exclusions, and bid strategies. • Collaborate with internal stakeholders and agency partners to align campaign strategies with business goals and brand messaging. • Implement and enhance conversion tracking and GA4 analytics to ensure accurate performance measurement and attribution. • Design and run A/B testing frameworks to continuously improve ad creative, targeting, and landing page performance. • Analyze campaign data to uncover insights, optimize performance, and report on key KPIs such as ROI, CAC, and LTV. • Stay ahead of digital marketing trends and platform updates to identify new opportunities and maintain a competitive edge.
🎯 Requirements
• Bachelor’s degree in Marketing, Business, or a related field. • 4+ years of hands-on experience in performance marketing, with a focus on Google and Meta platforms. • Equivalent combination of education and/or experience may be considered • Deep knowledge of Google Ads, including campaign setup, audience targeting, and optimization. • Proficiency in GA4, conversion tracking, and data-driven attribution models. • Experience with DV360 and programmatic media buying is a strong asset. • Strong analytical skills and comfort with tools like Looker Studio, Excel, and Google Tag Manager. • Excellent communication and project management skills. • Self-motivated, detail-oriented, and results-driven.
🏖️ Benefits
• Defined benefit pension plan which provides a recurring income you can depend on for life throughout retirement • We pride ourselves on our flexible working model which supports work-life integration and our 37.5 hour work week • Professional development including education/certification sponsorship, in house leadership cohorts, LinkedIn Learning
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