Marketing Manager

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4 days ago

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4Pharma Ltd

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4Pharma is a contract research organization (CRO) providing medical research services to pharmaceutical, biotechnology, medical device and food companies.

11 - 50 employees

📋 Description

• Partner with Product and Commercial teams to develop compelling value propositions, positioning, messaging and go-to-market strategies for target segments and personas • Plan, execute and measure comprehensive omni-channel marketing programs that support revenue and growth plans • Support development and execution of product-related content, collateral, campaigns, sales enablement tools, presentation materials, and client communications • Manage the company website to optimize traffic and drive lead generation. Measure all aspects of site performance and identify tests to drive continual improvements. • Generate reporting and insightful analytics to evaluate channel and campaign impact, establishing clear, measurable objectives & KPIs and recommending future actions • Identify and manage external agencies and freelance resources as needed • Manage projects and budgets to ensure on-time, on-budget delivery

🎯 Requirements

• Bachelor’s degree in business or marketing (MBA a plus) • Minimum 5 years of product marketing or marketing communications experience in a B2B company focused on data, analytics, or technology within the life sciences industry • Excellent written and spoken English communication skills • Proven ability to create content; strong attention to detail / project management orientation • Expertise in digital marketing best practices, social media, and CMS tools (HubSpot and WordPress a must) • Strong proficiency in MS Office (especially PowerPoint), Google Analytics, and Salesforce

🏖️ Benefits

• Flexible working hours • Opportunity to work remotely • Professional development opportunities