Regional DSD Manager, CPG

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November 19

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Beekeeper's Naturals

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eCommerce • Wellness • B2C

Beekeeper's Naturals is a consumer health and wellness brand that formulates and sells bee-derived supplements and functional remedies (propolis, royal jelly, bee pollen, raw honey) for immune, throat/sinus, gut, and brain support. The company emphasizes clean, clinically-informed formulations developed with a medical advisory board, and markets products through an online Shopify storefront with direct-to-consumer offerings, subscriptions, bundles, and family/kids lines.

11 - 50 employees

Founded 2017

🛍️ eCommerce

🧘 Wellness

👥 B2C

📋 Description

• Lead 3–6 DSD Managers across multiple regions and ensure team targets are met or exceeded • Partner with leadership to set regional goals, expansion strategies, and KPIs • Deploy standardized playbooks, regional ramp plans, and field coaching systems that scale execution across new MSAs • Coach field managers on team performance, execution standards, and leadership development • Conduct regular ride-alongs, shadowing, and team summits to build field culture and consistency • Oversee territory buildouts, new market launches, and route optimization • Monitor CRM dashboards and sales data to identify coaching opportunities and gaps, and drive CRM compliance and field data hygiene across all regions • Support regional hiring, onboarding, and talent development • Ensure inventory flow, activation strategies, and local marketing efforts are efficient and effective • Communicate real-time market intelligence to leadership—competition, pricing, placement, and promotions • Contribute to forecasting, goal-setting, and territory-level performance reviews.

🎯 Requirements

• 5+ years of experience in DSD, CPG field leadership, or sales ops, with multi-region responsibility • Demonstrated success in hiring, leading, and scaling high-performance field teams • Strong background in route sales, territory expansion, and inventory-driven logistics • Proven coaching and performance management skills • Data literacy with CRM, KPI dashboards, and daily performance tracking tools. • Experience launching new markets and managing distributor or wholesale partner relationships. • Physical capability to manage inventory and field travel demands. • Prior experience as a Sales Rep or DSD Manager a major plus.

🏖️ Benefits

• Full medical benefits are provided as part of this role. • Options/equity will be provided to suitable candidates after completion of the first 90 days. • Opportunity for advancement in role, function, and pay.